Building community in your area? Check out the Community Organizers Handbook. Includes everything you need to start and grow a NetSquared Local group or any other community-powered program.
The Social Web is making it into the mainstream press more and more - See the NYTimes article from May 23, 2006, "Making Friends Was Easy. Big Profit Is Tougher" http://www.nytimes.com/2006/04/23/business/yourmoney/23myspace.html?_r=1...
The bulk of the article is about the MySpace business model (or models). But the article notes that after Yahoo!, MySpace is a relatively close #2 in page views, and significantly ahead of MSN, Time Warner (which I assume means AOL), and EBay.
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Correction
Thanks for sharing this. May 23, 2006 has not happened yet. This article was from yesterday, April 23, 2006.