
Peter Caputa IV is the founder of
WizSpark, an events organizing and promotion company based in Westborough, MA. He also writes a savvy blog about Web 2.0 style promotion called
PC4Media. In the following interview Peter and I discussed the use of blogs, MySpace, tracking technology and incentives to promote events. WizSpark does some work with nonprofits, helping with a recent
walk to raise money for cancer research, for example.
My principles get a little rankled by some of Peter's ideas, but maybe I'm just uptight. In a world desperate for drastic change - agents of change should consider all possible options. At the very least, I hope you will find this interview to be an interesting look inside the mind of an intelligent specimen, a trail blazer, of a type of vendor ready to burst upon the scene: the social media fueled organizer/promoter. I appreciate Peter taking the time to answer my questions.