If the more you communicate, the more impact you can have, the more you potentially can create more support for your cause, get donors, etc, should funders look at nonprofits who are communicating more in a more favorable light?

And should every facebook event post, every myspace friend, be counted towards that communication quota?

Or are nonprofits in new media investing program money in something that has yet to show a serious $$ per person return?  

Are funders even looking at communication as something worth supporting?

What is your experience?