Join us for the San Francisco Net Tuesday on September 9:
Involver: How Nonprofits Can Create Video Campaigns for Social Networks.
Heddy described how their wiki became an "accidental resource" - they launched an organic tool for internal as well as external uses, and it has exploded as interested parties from around the globe have joined in, taken part and developed resources for their mission.
In doing so, they have become among the largest such resources on the web. I think it's an extraordinary example of technology having unanticipated outcomes. The challenge is getting this type of solution beyond the restrictive, yet justifiable barriers placed by educational institutions to protect students. There are many ways we can support educational use of wikis to have a similar usability and immediacy. Adam just described what I was writing as "the challenges are 'social, not technical.'" Spot on!
Heddy noted that it is about ownership, to which I would agree - if participants feel that they have "ownership" of a community resource, they will become much more involved and engaged in its development.