[Net2 Naples] Email Marketing For Nonprofits
Over all the hype and focus on social networks, let’s not forget Email communication especially with donors, strategic partners, online advocates (brand ambassadors) and other friends of the organization. NFN4Good in Naples, FL shared an introduction to email marketing for nonprofits, where they discussed the following topics:
- Fast and quick way through the Lingo of email marketing
- Who is your target audience for email marketing?
- How can email marketing fit in your overall online marketing strategy?
- Opt-in and permissions-based: Stay in compliance and embrace boundaries
- 5 tactics to grow your email list
- Tools with their advantages and trade-offs in context of your other online publication
- Metric and benchmarks
- Advanced topic: RSS and e-news