[Net2 Philadelphia] VIDEO: Integrating CRM (database of people) into your website

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Net Tuesday Philadelphia's April 1 meetup was about integrating a CRM (constituent management system, or database of people) into your website.  Our thanks to Steve Lubetkin who attended and documented the event.
 
They briefly covered what CRM is and why an organization might need it, and then heared from two presenters on how to have that data exposed on and integrated with your website. For instance, you can allow people to update their own records, make donations, register for events, or review their own activity with your organization, directly updating and maintaining your CRM. Building a broad dataset in this way to understand your organization's constituents can help you make better decisions, raise more dollars, and execute your mission more effectively.

PRESENTERS

Marcus Iannozzi, Founder, Principal, and Creative Director, Message Agency: Marcus is a graduate of the University of Pennsylvania and has 20 years of experience in developing and implementing communications strategies and social marketing campaigns for the public and nonprofit sectors. He has extensive expertise in Internet-based communications, website design and development, graphic design, content development, and project management. Message Agency is one of the lead development firms working on the Salesforce Suite for the Drupal web content management system.

Paul Keogan,  Principal and Founder, BackOffice Thinking: Paul has been a leading technology consultant for the past 15 years. Paul initially worked with Fortune 500 and fast-growing software companies, and since 2006, with the founding of BackOffice Thinking, he has worked primarily with not-for-profit organizations. Paul’s passion is to transform his clients’ use of technology to better serve and engage their constituents, grow their donor base, and run their organizations more effectively. With the BackOffice Thinking team, he has led numerous projects to implement CiviCRM, an open-source CRM deisgned for nonprofits that integrates with open-source content management systems.