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Google for Nonprofits (formally Google Grants) offers nonprofit organizations free products and advertising. This includes free access to Google Apps as well as free advertising via AdWords and enhanced video tools for YouTube. NetSquared Victoria recently invited Dylan Touhey of One Net Marketing to provide an introduction to Google for Nonprofits.
Nonprofits accepted into the Google for nonprofits program will receive between $10,000 and $40,000 in free advertising each month. Google Apps can help you reduce IT costs and improve communications with free access to Gmail, Calendar and Drive. AdWords can help drive substantial traffic and awareness to your cause while the YouTube nonprofit program gives you enhanced features like call-to-action buttons directly in your videos.