Organizations putting blogs to good use
The number of people blogging is still growing (just check Technorati for numbers), but the number of organizations starting blogs is rising, too. After enough staff members and volunteers touted the usefulness of blogs for conversation, news, and general transparency, it seems organizations are looking to give blogs a chance. Organizations of all sizes and sectors are utilizing this community building tool. Here are some examples of how far and wide blogs are being used to reach out to the community.
The ARK Adventure is a small organization working to facilitate random acts of kindness and passion in the communities of members/participants.The ARK Adventure Blog provides a space for the organization's directors/staff to share ideas and ignite conversation about social change and community involvement.
AAEA is dedicated to protecting the environment, enhancing human, animal and plant ecologies, promoting the efficient use of natural resources and increasing African American participation in the environmental movement. The AAEnironmental Blog is a great example of a successful organizational blog. It doesn't get a high number of comments, but it does get some and is providing thoughtful, timely, and important pieces of news, information and commentary to the community. It also makes terrific use of the side bar panel to provide more information, relevant links (like to the organization's main website), and actions for readers.
Dining for Women empowers women living in extreme poverty by funding programs fostering good health, education, and economic self-sufficiency and cultivates educational dinner circles inspiring individuals to make a difference through the power of collective giving. The DFW Blog covers big questions like sustainable program funding, as well as personal and fun stories like trips and meetups. Members have a valuable contribution to make to this volunteer-driven organization by participating in the blog; you can see this by reading comments to questions posed regarding the organization itself.
The EquityBlog is a project of PolicyLink to help nurture and inspire the nation's equity movement. It does a good job of providing relevant and fresh content in an engaging way, as well as provide additional resource links for visitors. Keeping the recent comments list at the top of the page encourages visitors to participate right away.
Meyer Memorial Trust is a private foundation serving Oregon and southwest Washington providing general purpose and strategic funding for over 25 years. MMT uses a few different blogs to engage different constiuents and provide tailored pockets of information. Most notably, the MMT Main Blog, which covers organizational updates and sector-wide news, engages nonprofits and other foundations alike in an open and conversational wayâ€”just check out the responses to the blog entry discussing what the name 'non-profit' means to the sector.
Does your organization have a blog? Who maintains/contributes to it? How does it fit in with other communications, fundraising, or campaign work?