Hello Net2,

Last night, I launched the beta version of My Pet's Project.   This is the first initiative that I know of that permits cats, dogs, and other pets to use social networking tools to promote a fundraising campaign.

Here's the mission statement:

My Pet’s Project, an initiative of First-of-its-kind, helps passionate individuals raise money for non-profit organizations by combining social networking tools and fundraising with the universal appeal of cats, dogs, and other animals.

In the last 12 hours, four animal-led fundraising campaigns have been launched using My Pet's Project, complete with photos, YouTube videos, and creative introductions:

• "Rebel" is raising money for German Shepherd Rescue of Northern California
• "Viola" is raising money Defenders of Wildlife
• "Buster" is raising money for Labrador Retriever Rescue Inc
• "Pepper" is raising money for Play Pumps International

I'm really curious to hear what you think of this unique project.  Please leave your comments below.  I'll be sure to respond to your comments in the coming days.

And of course, your are more than welcome to start your own animal-led fundraising campaign.

-Peter