Hello NetSquared. Joe, Eric, Christine, and I wanted you all to be among the first to know about the latest web application from Social Actions. This one is a biggy. It would never have come together without the support and connections we made at N2Y3.

Below is a excerpt from the launch announcement, called AdWords-Style Widget Recommends Related Ways to Take Action

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Social Actions is proud to announce the launch of a revolutionary widget that recommends to readers of your blog or website related ways to take action.

The widget automatically identifies the keywords on any page and lists social change campaigns related to the stuff you're writing about. These campaigns are gathered from social action platforms like Kiva, DonorsChoose, Change.org, GlobalGiving, Care2, Idealist.org, and fourteen others.

Find out what actions would be listed for your blog (or any website)

Because the new widget pulls actions from 20 social action platforms, it can recommend actions based on a wide variety of content. Whether you're writing about your local community, pop culture, or green living - you can expect to surprise your readers with related ways to make a difference.

Check out these examples of opportunities to take action that would be displayed next to this New York Times article about the genocide in Sudan or this ReadWriteWeb article about Barack Obama's use of Web 2.0 tools:

Check out these examples of opportunities to take action that would be displayed on the National Wildlife Federation's website or on AmySampleWard.org:

Find out what actions would be listed for your blog (or any website)

David Cohn of Spot.us has Tweeted that he thinks the super widget has the "potential to change the way people find good causes."

Social Actions founder Peter Deitz is also extremely excited about this project. He has described the widget as a "game-changer."

How the new widget from Social Actions works
After you cut and paste the widget snippet code into your website, the widget automatically scans the content of each web page on which it appears and identifies the top three keywords for that page. The widget then searches for related campaigns on 20 social action platforms. It then automatically loads the top three campaigns for the keywords, with the option to discover more. As the content of your site changes, the widget checks to see if there are new keywords. As a result, your readers are always connected to fresh and relevant calls to action.

The technology underlying the new widget was developed as an open-source project under a GPL V.3 liscense. Eric Cooper served as the lead programmer. Joe Solomon served as the lead scientist and evangelist. The widget is also the first web application to be powered by the Social Actions API - which will soon be available for any developer to use when creating social change web and mobile phone applications.

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