The opportunity for Mobile Services in the Developing World
Brooke Partridge, Vital Wave Consulting

"Markets reaching saturation...India and China are nearing 70% penetration rate...China mobile is at 45% penetration but is world's largest mobile provider."

Mobile services: Health, Finance, Commerce, Governance, Activism
ex. Kenya: mPesa - peer to peer money transfers
          Azerbaijan: 1 million messages sent in support of human rights efforts

Challenges to scale:
  legal, regulation & interoperability, priorites, risk, infrastructure, leadership, ecosystem

Strategies to scale
  multiple forms of services on a national platform
  transition pilot programs to more formal organizations
  conduct rigorous ROI analysis
  Keep it simple
  support development of government regulations

Q&A
  There needs to be a viable business model.   You can have zero profit for sustainability, but need small profit for growth.   Ex. mPesa, never intended to be for-profit, but was so beneficial it turned out to be profitable.  
When a social good is impacting a broad number of people.   The challenge is getting the ROI analysis.   Need to integrate the social impact into the ROI.

Q. Breakdown between smart phones vs. std mobile phones.
A. Most people do not have smart phones, they have low end nokia phones.

Q. In countries where there is phone sharing, what are the strategies
A. Still a nascent area, and there haven't been a lot of answers.   movirtua is a company working on this.