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promoting a field of tech for civic good rather than single projects

Seeing the video inderview on Democracy Now that discussed  OhMyNews, GlobalVoices,  and a project working with kids in South America  made  a fundamental new impression on me: this was the first time I'd seen a group of projects from our field presented together in the media rather than as  separate projects ( See the video at: http://www.democracynow.org/article.pl?sid=06/05/31/1330245 ). 

I think this could well be key to our gaining greater media attention, relevance, and traction as a field of people applying technologies for the greater good. This is part of what I've always thought N-TEN could help achieve, and I'm glad the netsquared has helped fostered this kind of media attention. These kinds of stage-sharing interviews and media events amplify the messages of each participant by allowing them to occupy a larger stage. I'm very curious how collaboration affects media voice and power -- are there cases (in subsectors like environmentalism for example) where a group of orgs  has more media power than single projects with their own media initiatives? My gut hunch is that all our projects are served by the successes of our peers. 

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