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NetSquared is an initiative ofTechSoup
NetSquared enables social benefit organizations to leverage the tools of the social web.
Advocacy, Raising Awareness, and Member Recruitment benefited from the Social Web more than the other categories
- Best Use of the Social Web for Advocacy by a Nonprofit: MoveOn … for mobilizing their membership inside of Facebook against the invasion of privacy, taking action based upon their improved understanding of members' through interpretation of the social cube.
- Best Use of the Social Web for Raising Awareness by a Nonprofit: Greenpeace for publishing thousands of online videos, some of which were watched by millions. They told stories well.
- Best Use of the Social Web for Member Recruitment by a Nonprofit: Care2 for attracting a diverse base of new members across many issues by responding to members' issues and concerns. They listened well.
Next year, let's all help Collaboration and Fundraising have some tremendous winners. So far, we haven't seen many deeply-threaded discussions involving large numbers of individuals. Most of the discussions rarely receive comments, and rarely attract a crowd. When a social network collaborates well, the funds will flow in. What do you think the catalyst might be?
- Rich Reader's blog
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