Round-up of Recent NPTech Research Findings
Loads of new research has been released in the last month that can help nonprofits be more strategic in their approach to their work. These studies have findings that have major meta level implications for senior leadership down to nitty gritty details for fundraisers. Here's a round-up:
Networking for good is looking great!
A monograph from Duke University, called Disrupting Philanthropy examined how networked digital technologies are enabling donors and doers to access vast amounts of data from governments and the social sector, reshaping the ways in which they connect with one another and transforming how social change is produced. The study delves into how networks are affecting strategy, relationships, measurement, and outcomes. It concludes that the next decade will see explosive growth in networking for good, thereby creating opportunities for innovative solutions to large social problems.
>> Read the monograph
Channeling public concern to raise funds?
nfpSynergy, a research organization for nonprofits, says that more than four-fifths of the UK public fear that charities will soon have to shut down. The findings link the economic downturn as the major contributing factor to these concerns and suggests that charities could use this increased public concern level as a powerful tool to increase donations.
>> Read the full story on the Third Sector
Click here for good click-through rates!
The 2010 eNonprofit Benchmarks Study from NTEN and M+R is an "analysis of online messaging, fundraising and advocacy metrics for Nonprofit organizations". The study focused on email fundraising lists, response rates, file churn, revenue, and of course, click-through rates. Their findings uphold the theory that the most successful campaigns have strong click-through rates.
>> Read the full study
What is IT really worth?
The 2009 IT Staffing & Spending Report is an analysis of the state of IT in the nonprofit industry from massive NGOs to tiny community operations and everything in between. The study findings should help you in contextualizing how much your organization should spend on employee salaries and investments depending on your organizations' size. It also points to strategic planning, rather than budget or size, as a key determining factor to a successful IT program.
>> Read the full study
Feel free to start a conversation in the comments section below. I'd love to know what you think of the findings, and do you agree? And please feel free to share any other recent related research that I may have missed!