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Are you making the most of the Internet?

Whilst South Yorkshire Funding Advice Bureau continue with their Digital Makeover, I though I would draw your attention to some research from nfpSynergy about charities use of the Internet. In their annual "Virtual Promise" research for 2007, I was interested to see that:

  • Only 27% of charities strongly agree or slightly agree that they are currently making the most of the of the Internet.
  • Less than a half of organisations have a strategic plan for their use of the Internet. And most do not measure their return on investment of their website.
  • Meanwhile two thirds of charities consider that the Internet is an important aspect of a charity's brand and reputation management.

Clearly then, a strong mismatch between the perceived potential of the Internet and take-up of the opportunities that it presents. Hopefully the Digital Makeover project will help to address the mismatch and give you some good ideas.

 

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