social media, nonprofit social media, online fundraising, fundraising, giving

jcsocial
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I am sure that you’ve seen it by now – a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease.

Why did this particular campaign catch on so quickly? Here are 4 reasons.