The NSPCC - a child protection charity in the UK - is using Google Maps in the latest phase of the hugely ambitious Full Stop campaign to end cruelty to children.

The "Be the Full Stop" website shows how the actions of individual fundraisers, donors, campaigners, volunteers link up across the country "to create an unstoppable force against child cruelty."

To get on the map, you sign up to the following statement: I believe child cruelty can be ended and I want to get on the map and take action now

Once on the map you can:

• Invite friends to join you and create your own, personal network of support
• Explore the map and see how other people are taking action in your area and beyond
• Visualise how you are part of a committed and active community of NSPCC supporters

I like the way you can easily view the map without first having to add yourself to it, and the tag cloud mapping people to to actions.

This is far from being a full stop, of course; you're not interrupted by a call to make a donation. This is all about raising awareness, making connections and building deeper relationships with potential supporters.

First posted here.