Net Tuesdays are a chance for social changemakers interested in the social web to come together offline to share success stories, learn about projects and tools, and collaborate. View up-coming Net Tuesday events:
Douala, Cameroon
Washington, DC
Montreal, QC
Find out if there is a Net Tuesday in your city, or start your own!
NetSquared is an initiative ofTechSoup
NetSquared enables social benefit organizations to leverage the tools of the social web.
- Home
- Blogs
- Steve Bridger's blog
- The engagement conundrum
The engagement conundrum
It has become almost de rigueur these days to ponder the meaning of social media measurement and 'engagement'.
It’s one thing to have an engaged website, but more and more the action takes place in other places, in existing communities and social networks.
Charities must turn from ‘owning’ their cause to enabling networks.
Earlier this week I posted some collected thoughts on this topic: Engagement is not made to measure. I'd welcome your comments to move the debate forward.
Jeremiah Owyang added some further commentary on this topic yesterday.
Subscribe to Net2News
Latest Comments
- making training stick
2 hours 36 min ago - Excellent initiative
4 hours 2 min ago - unplug all
6 hours 41 min ago
