I admit it. I get excited about widgets. I think they are beginning to show their potential as one of the most dynamic ingredients in the emerging Web 2.0 toolbox.
Widgets - or badges, gadgets, whichever you prefer - can prove a winner for not-for-profits. Two reasons. Actually, there are probably many more, but two is a good start:
You move beyond the single website model and turn the entire web into a distribution system for your content / stories
Smart widgets will (hopefully soon) allow you to report back on how you are making a difference
Over on nfp 2.0 I've written a long (to long?) piece about 18seconds.org, Justgiving, Carebadges, smart widgets, the potential of networks for extending the reach of your widget and for communicating success. Quite a lot really.