TechSoup Webinar: Winning Campaigns with Powerful Collateral
Ever wonder what it takes to develop an advocacy, public awareness, or marketing campaign that “wins” for your organization or library? Want to create effective print and online materials that truly resonate with the communities you serve or get political leaders to take notice?
In this free webinar, we’ll hear from Rebecca Kalin, one of the winners of the 2009 Adobe-TechSoup Show Your Impact Design Contest about how her organization – Asthma Free School Zone in New York City – created a variety of collateral that helped her small organization sway the giants at City Hall and win on behalf of children and schools. They developed collateral that can be seen on coffee cups, buses, buttons, and billboards throughout New York City as well as on their website. The impact of their campaign has helped pass local legislation that improves the health of children and communities.
In addition, we’ll hear from Chris Kitchener, from Adobe’s InDesign team, who will share tips and tricks to inspire your use of this and other Adobe tools and help create the collateral that will win you more supporters and tell your organization’s story. The 2010 Adobe-TechSoup Show Your Impact Design Contest will be open to your submissions on May 10. Learn more here.
- Date: Thursday, April 29
- Time: 11 a.m. Pacific time (2 p.m. Eastern)
- Topic: Winning Campaigns with Powerful Collateral
- Register: https://cc.readytalk.com/r/a0qvxcs426dh
TechSoup.org is a trusted technology resource that offers a variety of information and services for the nonprofit sector. In addition to accessing articles and worksheets, social benefit organizations can connect with a lively online community of peers for hands-on help, or receive product donations from major vendors through its product philanthropy service. This popular program has enabled organizations to save over $1.2 billion in IT expenses as of September 2008.