This recap was originally posted on the TechSoup Canada blog.

By: Claire Buré, TechSoup Canada Volunteer 

If we compare the two phrases, “Hear John's story on our website” or “go to the website and check out our stats”, which of the two is more likely to encourage you to go to the organization's website? The first one, right? The most compelling stories are those that appeal to emotion: those that are told from the heart, rather than a fact sheet.