Social Marketing University
September 18 - 19, 2006
8:30 a.m. - 4:30 p.m.
UCLA Conference Center
University of California, Los Angeles
Westwood, California

Presented by Weinreich Communications

How do you help people adopt behaviors that will make them healthier and happier? How can you create positive social change?

At Social Marketing University, you will move beyond the usual educational approach to changing health and social behaviors. Using social marketing, you will learn how to persuade individuals to take action for change by addressing the values, needs and desires that motivate them. It's about understanding and connecting with your audience by applying the same effective marketing tools that companies like Nike and Apple use.

Join me for this two-day training on the beautiful UCLA campus in Los Angeles. By the time you leave, you will have an effective social marketing strategy for your own program and the skills to implement it immediately.

The focus of this training is to create a social marketing strategy for your own program, as well as to provide you with the knowledge and skills to help you implement it once you return to your office. We'll cover:

• How social marketing uses commercial marketing tools to create behavior change
• How to think like a social marketer
• How to segment and understand your audience
• How to develop a strategy using the 8 Ps of the social marketing mix
• How to follow the social marketing process to develop an effective program
• How to use audience research techniques to build and test your strategy, including an in-depth discussion of focus groups
• How to design effective messages and materials
• How to work with the media to get your message out through news and entertainment programming
• How to use cutting-edge technologies to put the new media to work for you
• How to get the most out of your social marketing budget -- even if it's small

You will receive a copy of my book, "Hands-On Social Marketing: A Step-by-Step Guide," and other great benefits during the two days. And if you register before July 31, you will receive a $100 discount off of registration. Each additional person from your organization who registers will receive another $50 off of the registration fee -- have your whole team come together for a more productive strategy session. Students also get a huge discount.

For all the details about the training, fees and housing accommodations, see the Social Marketing University information page. I hope you'll join me there!