There are a lot of well-intentioned people in the world with groundbreaking ideas to make a real difference.  They'll sit down and strategize how to raise the funds, what they're going to do and where they're going to go.  However, often times a very fundamental piece of the equation is left out: Story-telling.

This is not your 5-year-olds definition of story-telling, this is the concept of effectively spreading the word about your mission in a passionate and compelling way, and at the same time, reaching those people who want and/or need to hear it.