More Appetizers!

NetSquared's picture

So it’s been a week since the Net Squared Conference.  I’ve had some time to catch up on my myriad emails and other assorted office things that piled up in my absence, and I’d like to offer up some of my impressions.

For the past few months, I’ve been avidly squeezing all that I could from Net Squared.  I’m a pretty stereotypical accidental techie here at Interplast, and I have been relying on the Net2 community to point me in the right direction for understanding Web 2.0 tools and technologies.  Even though I watch the videos and keep the Net2Learn sections as handy references, I seem to get the most out of the personal connections I’ve made. 

Many groups need more media and member savvy before net2/ web 2.0 can be relevant

NetSquared's picture

To take advantage of the oppportunities that blogs and socialnetworking offer, many nonprofits have to reach the point where they have broader definitions of constiutents, participants, members, the media, and donors, and a broader definition of participation. I'm not sure what percent of service-providing nonprofits perceive any incentive in increasing their investment in these areas, as the case for return on their investment isn't a clear one.

 What bridging examples are there of organizations that moved from being net2/ socialnetworking/blog/ and wiki ignorant to successfully embracing these and seeing powerful results? Cases of custom webapps and mashups are the ones that come first to my mind.

promoting a field of tech for civic good rather than single projects

NetSquared's picture

Seeing the video inderview on Democracy Now that discussed  OhMyNews, GlobalVoices,  and a project working with kids in South America  made  a fundamental new impression on me: this was the first time I'd seen a group of projects from our field presented together in the media rather than as  separate projects ( See the video at: ). 

I think this could well be key to our gaining greater media attention, relevance, and traction as a field of people applying technologies for the greater good. This is part of what I've always thought N-TEN could help achieve, and I'm glad the netsquared has helped fostered this kind of media attention. These kinds of stage-sharing interviews and media events amplify the messages of each participant by allowing them to occupy a larger stage. I'm very curious how collaboration affects media voice and power -- are there cases (in subsectors like environmentalism for example) where a group of orgs  has more media power than single projects with their own media initiatives? My gut hunch is that all our projects are served by the successes of our peers. 

Regional Fundraising Event in SF on 7/30 Includes 2 Tech Sessions

NetSquared's picture

The Golden Gate Chapter of the Association of Fundraising Professionals (of which I'm a Board Member) is presenting a terrific morning program on Friday, June 30 in San Francisco, which includes two sessions specifically focused on technology and fundraising.

  • Robert Weiner will be presenting on "10 Common Mistakes When Selecting Software and How to Avoid Them."
  • Madeline Stanionis of Donordigital will present on "Raising Money With E-Mail."

I hope you can join us. Registration costs are $50 for AFP members and $90 for nonmembers. More info and registration right here.

Net2Builders Call to Action: What Next Step Do You Want to See from Net2?

NetSquared's picture

Each Wednesday I post a Call to Action on the Net2Builders group and to the Net2 blog so check it out and answer the call!

The NetSquared Conference last week marked the end of one phase in the life of the NetSquared project, and the beginning of a new one.

As we look ahead to the future of how to help nonprofits and NGOs use the social web for social change, we want to hear from you about:

1. What next steps you want to see come out of NetSquared.

2. Ideas, suggestions and requests for next steps you have for others.

Four Questions Submission from Net2Builder, Sidney

NetSquared's picture

One of NetSquared's Net2Builders, Sidney, sent in answers to our Four Questions a few weeks ago.  Sorry it has taken me so long to post them Sidney!

1.  What's *really* new on the Web, as opposed to buzzwords and soundbites.

What's new is near obsolesence. . . .

2. Which tools best embody the new opportunities from your point of view and why?

I'm currently investigating the use of blogs for community project management and knowledge management.

NetSquared Meetups in June

NetSquared's picture

Next Tuesday is United NetSquared Meetup Day. There will be Meetups in four cities on June 13th and one on June 20th.  Click on the city nearest to you for more details and to RSVP.

If you would like to start a NetSquared Meetup in your city, email Gina Cardazone at
gcardazone AT 

Houston, Tuesday, June 13 at 7:00 PM
Stag's Head Pub
2128 Portsmouth St.
Houston TX 77098

Los Angeles Tuesday, June 13 at 7:00 PM, location TBA

San Francisco

, Tuesday June 13 at 6:00 PM location TBA


, Tuesday June 13 at 7:00 PM location TBA

Washington, DC

  Tuesday June 30th at 7:00 PM

Science Club
1136 19th St. NW
Washington, DC 20036

Grassroots marketing NOT always used for "good"

jcravens42's picture

I'm back in Germany at long last, and recovered enough from the San Francisco Bay and air conditioning-induced allergies, and jet-lag, to be able to post online again... I really enjoyed the conference info about how various nonprofits created very positive online "buzz" about a particular issue, or how they countered an opposing political effort through grassroots online organizing, etc. BUT... I also kept thinking of how these efforts are NOT always used for "good", and I brought up how it's been through various efforts, including online activism, that the UN Population Fund (UNFPA) has been so severely maligned, particularly regarding its work in China. I've found myself convincing family members back in Kentucky, and friends back in Texas, that, no, what they read in that church bulletin or heard on some local radio program or read on some online discussion group about UNFPA was, in fact, NOT true. How does an organization effectively counter malicious, seemingly-grassroots online efforts to discredit its excellent work? (I've written to UNFPA directly and encouraged them to respond as well, FYI)

My Project Sprint is, "Feel the Fear and Blog It Anyway", What's Yours?

NetSquared's picture

I was running around working during the NetSquared Conference, so I didn't have a chance to take part in many of the sessions, including the Project Sprint portion of the conference, when people self-organized into interest groups around a project.

One of the projects I would have liked to have organized would have been people who wanted to create a workshop, FAQ sheet or some kind of tool, to help nonprofits and NGOs overcome their fear of blogging.The three fears I hear the most from nonprofits that are considering blogging are:

1. Our audience will write nasty comments

2. Our staff will write nasty posts and air our dirty laundry


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