How to track media mentions of your org with RSS

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One thing that I really wanted to do at the NetSquared conference was to help more people learn about RSS, or Really Simple Syndication. I didn't get to do that then, so here's an introduction to one of the most useful ways you can implement this powerful technology.

It can be important to keep track of when our organizations or key stakeholders are discussed online, for both seizing opportunities and doing damage control. By using RSS, you can perform a search once and subscribe to receive all future search results automatically. Many people use Google email alerts for this function, but the advantages of using RSS include not losing results in your inbox, searching a wider variety of source types and perhaps letting this be your introduction to RSS feed reading in general.

Net2 Conference Podcast Update

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Wanted to give you all the Net2 Conference podcast update. We have the audio files.  We have the podcast channel, but the recordings of the sessions are GI-NORMOUS, and after many tries, we're not able to upload them.  So, we're either going to see if Odeo has any other uploading options for us, or we'll have to break the recordings up to post them.

If there is anyone in the Bay Area who has time to edit the recordings into smaller pieces, and upload them to Odeo, please let me know; otherwise, it might be a while . . .

Social Marketing University

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Social Marketing University
September 18 - 19, 2006
8:30 a.m. - 4:30 p.m.
UCLA Conference Center
University of California, Los Angeles
Westwood, California

Presented by Weinreich Communications

How do you help people adopt behaviors that will make them healthier and happier? How can you create positive social change?

At Social Marketing University, you will move beyond the usual educational approach to changing health and social behaviors. Using social marketing, you will learn how to persuade individuals to take action for change by addressing the values, needs and desires that motivate them. It's about understanding and connecting with your audience by applying the same effective marketing tools that companies like Nike and Apple use.

Native American youth and the web: an interview with Shannon Lenz-Wall

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Shannon Lenz-Wall is a web designer based in Montana who made it out to San Jose for the NetSquared conference. She runs a web design service called Hawkline and volunteers with Hopa Mountain, a nonprofit organization that does capacity building with Native American communities throughout the Northern Rockies and Great Plains.

Shannon talked to me at the conference about web use and Native American youth.

Creative Common Salon: Content Distribution for Nonprofits - Jun 14, 6-9pm

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Okay, so the headline of this post isn't entirely accurate. The next Creative Commons Salon isn't going to be all about content distribution for nonprofits -- that's just a five minute talk I'm going to be giving (from the perspective of TechSoup's experiences adopting a Creative Commons licensing policy.) The rest of it will be about all sorts of other cool stuff, so you should show up. Here's the deal:

Wednesday, June 14 in San Francisco: CC Salon

It's time for another CC Salon in San Francisco. Please join us on Wednesday, June 14, from 6-9pm at Shine, (1337 Mission Street between 9th and 10th Streets). Note: Since Shine is a bar, this month's Salon is only open to people who are 21 and older.


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