Recent Blog Posts


Museum Podcast Marketing and Contest



SFMOMA produces a podcast called, Artcasts.  If you show your MP3 player loaded with the current SFMOMA podcast at the Museum box office, you get $2 off admission.


They are also inviting the public to create their own Artcasts for SFMOMA as part of the Artscasts invitational: READ MORE


Simple concept, how flyers can help

While I was in the shower a couple of minutes ago, I figured out this simple concept to help some homeless people:

If you own a bar, you want publicity, it has to reach out and make a positive connection to your bar. So you'd probably make some flyers and spread them. My simple concept adds to that, as follows:

1) Make flyers (postcard size)

  • On the front side, 'One free beer for this good person'
  • On the backside, '......... is a good person'
  • Perhaps a little bit of design work to make it look 'official' (you'll understand if you read the rest)

2) Make contact with a homeless person who is willing to do some simple work READ MORE


NetSquared Strategic Partner: Reuters Digital Vision Program (RDVP) Accepting Applications

As as NetSquared Strategic Partner and we anticipate seeing the Reuters Digital Vision Program fellows in the mix and learning all about the good work they are doing globally. The Digital Vision Program supports social entrepreneurs who seek to leverage technology-based solutions in the interest of humanitarian, educational, and sustainable development goals. The Program fosters interdisciplinary projects and prototyping efforts that address real needs in underserved communities.

An RDVP Announcement: READ MORE


7 Ways Nonprofits Can Use Podcasts

I've been talking to some nonprofit pals about how they can use podcasts, so I thought I'd share this list, as well as the blogging one.

According to a study by the PEW Internet & American Life Project in released in April 2005:

More than 22 million American adults own iPods or MP3 players and 29% of them have downloaded podcasts from the Web so that they could listen to audio files at a time of their choosing. That amounts to more than 6 million adults who have tried this new feature that allows internet 'broadcasts' to be downloaded onto their portable listening device.

After the initial investment in recording equipment, the only cost to your organization is staff time.  Podcasts aren't for everyone, but they are worth considering because you can't get more intimate with potential supporters than talking in their ear (literally). READ MORE


10 Ways Nonprofits Can Use Blogs

As I was getting ready for this blogging panel I'm going to be on tomorrow, I started to think about the different ways that nonprofits can use blogs. Many of these blogs have been mentioned on NetSquared before.

10 Ways Nonprofits Can Use Blogs

1. To report back from an event or conference
Example: Patricia Jones, manager of the Unitarian Universalist Service Committee's Environmental Justice Program, is blogging from the Fourth World Water Forum on the UUSC blog, Hotwire

2. To involve staff and take advantage of their knowledge
Example: The Walker Art Center's blog contains postings from art center staff and others describing recent and future community programs and educational information about exhibits at The Walker.

3. To involve volunteers and document their work
Example: The surgical volunteer staff who do reconstructive surgery all over the world for Interplast, upload posts to the blog from their worksite.

Example: The Urban Sprouts blog is written by one staff member and one volunteer.

4. To provide resources and information to constituents
Example: AARP's blog is an online resource for a variety of aging issues such as retirement security, health and volunteering.

5. To provide resources and information from constituents
Example: The Best Friend Network allows its supporters to create blogs around animal and animal adoption issues that they care about.

Example: NetSquared's blog is a community blog that anyone can post to about resources, events and information related to how nonprofits and NGOs can use the social web for social change.

6. To give constituents a place to voice their opinion
Example: Ann Arbor District Library System Uses a blog for the front page of their site. Library users can ask questions and make suggestions about library news, announcements and events in the comments of each post.

7. To give constituents support
Example: March of Dimes' Share Your Story blog allows families with children in NICU (Neonatal Intensive Care Unit) to share their experiences with one another.

8. To create the media coverage constituents want

Example: When the men accused of murdering Gwen Araujo, a woman they beat, bound and strangled after they discovered that she was biologically male, went to trial, the Community United Against Violence decided to use a blog to document the trial.

Because many of CUAV's volunteer bloggers were more knowledgeable about issues such as the trans-phobic tactics that were being used by the lawyers, they were able to address many issues that the mainstream media missed. The blog also kept people informed during the second trial, when media coverage had diminished, and eventually drew attention to the trial when the blog got news coverage.

9. To give constituents the power and tools to create change
Example: Human Rights Watch doesn’t have a blog, but specifically offers RSS feeds of human rights news to supporters so that they will blog about human rights issues.

10. To reach potential donors
Blogs are not replacements for paper newsletters or e-newsletters, they are an additional way to reach a certain audience. Check out these stats from an article entitled, "Blog Readers Spend More Time and Money Online." I added the bold.

Fifty million Americans, or 30 percent of all American Internet users, visited a blog in the first quarter of 2005, according to a new report from Comscore, and sponsored in part by SixApart and Gawker Media. Traffic increased by 45 percent from the first quarter of 2004.

The average blog reader viewed 77 percent more pages than the average Internet user who doesn't read blogs (16,000 versus 9,000 for the quarter), the report found. Blog readers average 23 hours online per week, compared with the overall Web user's average of 13 hours.

Blog readers are 11 percent more likely than the average Internet user to have incomes of or greater than $75,000. Similarly, blog readers are 11 percent more likely to visit the Web over broadband either at home or the office.

Blog readers tend to make more online purchases. In the first quarter of 2005, less than 40 percent of the total Internet population made online purchases. By contrast, 51 percent of blog readers shopped online. Blog readers also spent six percent more than the average Internet user.

According to an NTEN survey of nonprofit techies, 20% said that they published a blog and 20% said that they didn't (but they want to). Don't you want to get yours up, before they get around to it?


Nonprofit Virtual Land

To add to Britt's earlier post about Joi Ito joining the board of WITNESS, he's also embarking on a cool project to loan out plots of land (on his island) to nonprofits and their related events in Secondlife, a 3-D online world with more than 160,000 "residents" from all over the globe. To get involved, you'll likely need a Secondlife account, which is free (it's the virtual real estate that costs). READ MORE


Video Profile: Markos Moulitsas

While at the SXSW Interactive festival in Austin, Texas, I was able to get a couple of minutes with Markos Moulitsas of, the most popular political blog on the planet. Markos talks a bit about technology, online organizing and implications for social change.

Video Profile: Markos Moulitsas

This video is part of NetSquared's video profile series. You can subscribe to this RSS feed with your favorite video catcher, such as iTunes, Democracy or FireAnt.


Drupal Camp San Francisco April 1-2

The first official Drupal-Camp will be held on April 1 & 2, 2006 in San Francisco. This intensive two day Drupal training program will focus on Drupal theme development with the PHP Template Theme Engine. Jeff Robbins from Lullabot will lead the training.

The two-day workshop will be open to 10-15 developers who are experienced in XHTML/CSS web design. The training will focus on creating fully featured Drupal sites that are highly customized.

Note: We are at capacity but you can signup and we will put you on our wait list. READ MORE


Point of Inquiry: Susan Jacoby - America's Freethought Heritage

The latest episode of Point of Inquiry features an interview with Susan Jacoby, author of Freethinkers: A History of American Secularism, which is now in its tenth hardcover printing and recently published in paperback. Freethinkers was hailed in the New York Times as an “ardent and insightful work” that “seeks to rescue a proud tradition from the indifference of posterity.” Named a notable nonfiction book of 2004 by The Washington Post and The Los Angeles Times, Freethinkers was cited in England as one of the outstanding international books of 2004 by the Times Literary Supplement and The Guardian. READ MORE


looking for a developer

Hi everyone,


I recently emailed Net Squared about helping me develop a number of community portals that focus on social networking.  They recommended I post it here.

I'm looking to hire a developer to help me create a number of community portals based on Drupal.  My primary business is real estate and vacation rentals, but I'd like the sites to be a resource for communities.  Really utilize Drupal's potential for social networking.  Enabling people to discuss the local news, start discussion groups, post feedback on the service received from local businesses, celebrate those who make a difference in the community, feature social and environmentally focused organizations, provide a venue for local writers, artists, and musicians...ect.  The real estate focus pays the bills but more importantly it gives us a budget to make sure these sites get traffic.  I'd really like these sites to make a difference.