Using Art, Media and Technology to Promote International Development

NetSquared's picture

The featured articles in the August 28th issue of , a publication of , are about using art, media and technology to promote international development. Their online is full of links to related books, web sites, reports and articles about blogging, podcasting, RSS feeds, tagging, mobile advocacy and wikis (including some links to NetSquared and Tech Soup!). You can download the whole issue by clicking .

A 2.0 innovation-gap, or 1.0 senility

NetSquared's picture

A recent article on the Financial Times about got me thinking about how the challenge is part of a wider picture in 2.0.

In a nutshell there seems to be a gap between 2.0 "real-time" and the sources of information that are meant to provide relevant players with the needed information and insights, if these are delayed then ultimately so is the development of skills and experience. I have been tracking data for a while, and noticed a widening gap as the information deepens. I believe the trend is integral to the very nature of the source and "information providers":

Media should position itself in the fat belly

NetSquared's picture

Yesterday I came across an interesting  piece on GigaOM about the "Fat Belly" (), that added on to Chris Anderson's Long Tail theory (). In a nutshell: Anderson's theory divides the into two segments, a big head, a tall peak that represents things like top search queries, main current news issues, a blockbuster film, mass products etc... and rapidly drops and extends into a long tail, all the niche searches, stories, products, indie-music, B-movies etc... to put it simply, people search/buy/consume/are intereseted in "less of more". The GigaOM piece adds to the equation a middle bit, the fat belly, that gathers social networks, online communities, aggregators (like digg) etc...

Listen to Amy Goodman, Joan Blades and Micah Sifry on the NetSquared Podcast

NetSquared's picture

Podcast volunteer has posted the audio recording from the NetSquared Conference of  with Amy Goodman, Joan Blades and Micah Sifry on the NetSquared podcast.  You can listen to it online by clicking on this icon, , or listen to it on iTunes by subscribing to our feed.  Unfortunately, the iTunes Music Store isn't recognizing our new podcast feed, so here is another way to subscribe to the podcast with iTunes:

Peace Tiles :: Art + Technology + Community

NetSquared's picture

In 2005, more than 1,200 young people around the world created intimate works of collage art called "Peace Tiles."  These individual pieces were assembled in large "adocacy murals" that were  installed at various sites around the world on December 1, World AIDS Day. 

The purpose of the activity was to engage young people in candid, supportive conversations about HIV/AIDS in their lives, and encourage them to share their "visual voice" through art. You can learn more about the extraordinary accomplishment of these young people at


NetSquared's picture

When will nonprofits learn what is common knowledge to politicians? Modern political strategy stands on three pillars: message, money, machine. The entry-level campaign strategist understands that the second two won’t come until the first pillar is set up..establish the clear message (and ideally condense it into a catchy sound bite).

Let’s face it, we have an uphill battle on money and machine. If we raise too much money--unrelated business tax, if we raise tpo little--program cuts, if we spend it promoting our cause--misuse of funds, if we hire savvy leaders—excessive compensation! If we hit the streets-unallowable costs; if we use our volunteer activists? Lobbying, If we hook up with local politicians? Loose your tax-exempt status!

But Message? There are no barriers in our way here. Who are we? What do we want to be? And once we know why we are here…what do we bring to the table? The later should be in the forefront of every givers mind.

If you are seeing a nonprofit version of a monopoly game (go directly to jail do not collect $200)…you are reading my mind.


What to do when the message is already out there and it isn’t what you were wanting? Take a hint from the message masters: Politicians. Politicians are no strangers to scandal (did I say that with a straight face?). When they want to rebound after a scandal do they set up workshops on Accountability? NO. Do they write codes of conduct? NO. Do they hire compliance officers? Not a chance. They turn to the staple of magicians everywhere—misdirection. Give the public some compelling new vision, take their minds off the past and look toward a new future.

Weekend for Non-profits

NetSquared's picture

This seemed to be a great weekend for non-profits!

There was a local Community Center in our town that raised several thousand dollars for kids after-school programs (due to the fact that the state cut funding for them). Along with other festivities, they had a rubber-duckie race in the river where they adopted out about a thousand ducks at $5 a pop... and it was great fun for the kids.

The MDA telethon was this weekend as well... WOW!! I think they raised like over 61 million dollars!! What a great foundation!

There were others as well all over our state. I guess what I'm seeing is, is that when folks see a real need, they get on board... I think that's awesome!

Net2 Podcast: Human Rights, Free Wireless, Grassroots Marketing and Revenue

NetSquared's picture

 Our wonderful podcast volunteers, Ryan MacArthur and , put up some more audio recordings from the NetSquared Conference on the this weekend for your listening enjoyment:

with panelists:

with panelists:


Subscribe to RSS - blogs