Incentivizing viral promotion: an interview with vendor Peter Caputa

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Peter Caputa IV is the founder of , an events organizing and promotion company based in Westborough, MA. He also writes a savvy blog about Web 2.0 style promotion called . In the following interview Peter and I discussed the use of blogs, MySpace, tracking technology and incentives to promote events. WizSpark does some work with nonprofits, helping with a recent , for example.

My principles get a little rankled by some of Peter's ideas, but maybe I'm just uptight. In a world desperate for drastic change - agents of change should consider all possible options. At the very least, I hope you will find this interview to be an interesting look inside the mind of an intelligent specimen, a trail blazer, of a type of vendor ready to burst upon the scene: the social media fueled organizer/promoter. I appreciate Peter taking the time to answer my questions.

3 Great Speakers at Net Tuesday Washington DC, August 15th

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The has some great speakers lined up this month:

Raj Aggarwai,
Andrew Courtney,
Josh Goldblum,

The group will be meeting on Tuesday, August 15 at 7:00 PM at in Adams Morgan, 2451 18th St, NW.

If you would like to start a NetSquared Meetup group in your city, email Gina Cardazone at .

Net Tuesday with Gabbly

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Teck Chia gave a short presentation about .  I'm live blogging so please forgive errors.

Gabbly's developers wanted to create a way for people to connect in an easy way who have shared interests when they visit a web page. Their criteria was to build something that didn't need to be downloaded, that the user didn't need to register for, and that was interactive.  They came up the idea of having a chat that could be used through the URL, without going to the chat program homepage. Gabbly launched in March.

Join our online chat at 7pm with the makers of Gabbly - the easiest chat utility ever!

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I just embedded a chat window into the Net Tuesday page, and it took me all of 20 seconds.  Serously, that was so easy I still can't believe it!

The makers of , that oh-so-easy chat maker that powered the NetSquared remote conference, will be participating in an on- and off-line chat for tonight's Net Tuesday.  If you can't join us in person at the Hotel Utah, join us online at 7pm PST by just going to the (it may take a few seconds for the chat to load).  

In other chat news, there's a new service from an old friend of NetSquared, (Seth presented at our 2nd Net Tuesday).  It's called , and it's the talk of the town.  Like Gabbly, MeeboMe is easily embedded into your website.  While Meebo is a personal 1-1 chat service and works with a variety of Instant Messengers like AIM, Gabbly creates chat rooms and doesn't require a login.  They're very complementary tools, and both free and easy ways to bring a new dimension to your website. Yay free and easy! 

Nonprofit Technology Events, Courtesy of TechSoup

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Have I mentioned lately how much ?

The latest reason why I love it is that you can now .

I'm a little disappointed that there isn't a exclusively devoted to these events.  If one becomes available, I will certainly add it to my blog.  And of course it would make a perfectly splendid addition to the .

Disclaimer:  Although I have been a consultant to on its project, this effusion was not solicited, approved, or subsidized by TechSoup.  I am merely writing as a humble fan.


This article was originally published in my blog, "," under a   


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