RSS to me is going to be the next email. Alot of people make the argument that "RSS hasn't caught on as much...", but I don't completely buy it. Over 65% of consumer marketing sites use RSS feeds today...that is a huge chunk of the web! Now, what I personally feel is happening...well, marketers are not sure what to do with it.
RSS is a great way to deliver content to your constituents wherever they are through aggregators. I personally subscribe to over 30 sites to keep up with the lastest political and nonprofit technology, as well as general tech and business news. Google Reader is just as great a companion to me as my inbox; I categorize incoming news, email it to friends and archive it for research purposes. READ MORE