This post was originally published on TechSoup Canada and is written by Kristen Scott.

Your nonprofit’s email newsletter is one of the most important and direct methods of communication you have with your supporters. But how much time do you spend thinking about how to create a really great newsletter experience for your readers? READ MORE

This post was originally published on TechSoup Canada and is written by Kristen Scott.

When it comes to managing content for your organization’s blog, Twitter stream, Facebook page, or Pinterest board, it’s easy to get overwhelmed.  With so much content to choose from, how do you decide what to publish? READ MORE

This blog was originally posted on the TechSoup Canada site READ MORE

So you have a Facebook page, a Twitter profile, a blog, an Instagram stream, and a Pinterest pinboard - but have you ever wondered if all of your fans, followers and re-pinners are actually connecting to your cause? Measuring success in social media is a hotly debated topic within the non-profit technology world and big questions persist:

• Why measure social media?
• What are my goals?
• How do I measure?
• What tools should I use?

These questions, and others, were explored during July’s Net Tuesday event, Social Media Measurement, presented by Tierney Smith, Community Manager for TechSoup Canada. READ MORE