"I think it fits their pocketbook piece of the equation. When you can go and get a free blog, and you don't need to spend $100,000 on it, well gosh, that really fits with the attention to the bottom-line and limited funding that a lot of these startups have. I also think that these are wonderful tools for engaging a passionate core."

This was a very interesting interview and article.  I especially like the quote above, which I've been thinking about myself through dealing with non-profits in recent months.  I'm sure others have taken note of the current situation as well.  Thanks.