I am curious to know how you feel Web 2.0 features will impact web analytics. Will they prompt a shift in how people measure effectiveness online? Are you gearing up to reconcile linkages against syndication?

I have a couple of theories I’m curious to investigate:

1.) I suspect that ‘influentials’ will become important to web evaluation...people, tools, and sites that act as marketing ambassadors through their reach.

2.) I also suspect the resulting impact of ‘influentials’ will prompt a demand for some kind of value metric. That value metric will help
web marketers measure beyond volume (perhaps even beyond engagement to evaluate quality).

Your perspectives and feedback are most appreciated!

Don't know where I fit in the scheme of things here, but I have to start somewhere.  It's time to strike up a conversation backed by sound research, philosophy and experience.  How is it we don't have our own "Wall Street Journal" by now.  So much of the real-estate space in nonprofit rags is devoted to a) our own salaries; b) how to raise money; or c) what nifty new accounting software we should buy.  I've launched my own blog, the Nonprofit to do my part - kickoff some discussion on real stuff, like revenue recognition, the meaning of charity, the hazards of promising too much, the oxymoron of performance outcomes, etc. etc.  Join in, viva la revolution!

I am a undergraduate computer science student, who is passionate about software. I've always had a desire to see the great potential of technology unleashed to improve the world, and maybe even move us closer to some sort of utopia. I dont know if this is possible, and sometimes its hard to even define the utopia perfectly. So I have opened a group on CollectiveX.com. We will utilize the great technology that makes up CollectiveX to discuss, brainstorm, and plan how we can grow this plan further.

Invite yourself to the group with this link: http://hackingsociety.collectivex.com/signup/token/c92efbb

Seeing the video inderview on Democracy Now that discussed  OhMyNews, GlobalVoices,  and a project working with kids in South America  made  a fundamental new impression on me: this was the first time I'd seen a group of projects from our field presented together in the media rather than as  separate projects ( See the video at: http://www.democracynow.org/article.pl?sid=06/05/31/1330245 ). 

I think this could well be key to our gaining greater media attention, relevance, and traction as a field of people applying technologies for the greater good. This is part of what I've always thought N-TEN could help achieve, and I'm glad the netsquared has helped fostered this kind of media attention. These kinds of stage-sharing interviews and media events amplify the messages of each participant by allowing them to occupy a larger stage. I'm very curious how collaboration affects media voice and power -- are there cases (in subsectors like environmentalism for example) where a group of orgs  has more media power than single projects with their own media initiatives? My gut hunch is that all our projects are served by the successes of our peers. 

There has always been knowledge available in our communities. The challenge is to give people a tool to make that knowledge available to the rest of the world...promote those tools and teach people how to use them. Another challenge for countries like Macedonia is to get teachers/professors use wiki-like tools in their everyday work and also foster the usage of wiki-tools by students. Again how to promote wiki as an educational tool in a society where the internet and ICT are considered very"difficult, complex and sophisticated" remains the biggest problem. The way knowledge is accessed has  changed, tools for learning and accessing knowledge have changed, everything has changed, but in developing countries we use the same tools, same methods as we used them 50 years ago...

Passion, purpose and need - don't start a wiki without these qualities. Adam points out that a wiki + work does not automatically = productivity. He also empasized that it needs to be simple. So simple tht it won't be a barrier to its own use. It can, but it must be something for which a wiki is well suited. Everything that they might use a whiteboard for would be a good use of a wiki. 

I can't tell you how many potentially great technology tools have been abandoned because they were started by those who are excited by the technology, but do not have a stustainable topic to keep the inertia going.  This relates to the conecpt that educators MUST make sure that teaching and learning are first in any implementation of the technology tool in the classroom.

Heddy described how their wiki became an "accidental resource" - they launched an organic tool for internal as well as external uses, and it has exploded as interested parties from around the globe have joined in, taken part and developed resources for their mission.

In doing so, they have become among the largest such resources on the web. I think it's an extraordinary example of technology having unanticipated outcomes. The challenge is getting this type of solution beyond the restrictive, yet justifiable barriers placed by educational institutions to protect students. There are many ways we can support educational use of wikis to have a similar usability and immediacy. Adam just described what I was writing as "the challenges are 'social, not technical.'" Spot on!

This is Mike, of Computer-Using Educators, live blogging the 1:45-2:40 netsquared session led by Adam Frey (Wikispaces), Heddy Nam (Never Again International) and Liz Gannes (Red Herring).

Given the focus on non-profits, it makes sense that netsquared would include education into within the topics covered by the event, but I had hopes that it could be fully realized theme. Perhaps next year at "netcubed"...although it is refreshing that the themes focus on impact in the general sense - but maybe this is for the best. Education (and by extension, educators) tend to want to separate ourselves from other industries and "real world" applications, when we really should be thinking about how to integrate, which is precisely what netsquared has done.