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What's really new, I believe... is the diversity on the web today.
It used to be that only computer geeks could have all the bell's and whistles... usually because they were the only ones that knew how to opperate them!
Today there is so much advanced technology that even the extremely technically challenged are able to build a website, blog, and interface with the entire world! ![]()
I'm not sure we're talking about the same "tools", however, I believe "links" are huge!
It can be so overwhelming to try and find certain sites or information, especially when you have a time crunch or you have a million other tasks starring up at you from your desk.
When you have an informational website that has clear and interseting links, it can be literally invaluable!
Of couse, Tech Soup has a huge part to play in social benefits... and donarpowerblog.com as well.
Fear and intimidation.
There are a number of great and powerful donors who are still in the dark ages regarding the computer and the web. Many people, especially those Patriarchs of the business world, who are still intimidated by technology or just to darn busy to learn.
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