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NetSquared enables social benefit organizations to leverage the tools of the social web.
GhostCycle
URL:
www.ghostcycle.org
Project Description:
Through their website, GhostCycle collects stories and other information from Seattle bike-riders who've had accidents on the road. They've used this data to create three distinctly interesting projects: an interactive map of dangerous cycling areas in Seattle, a growing catalogue of statistics for local cycling accidents, and a city-wide public awareness campaign, which places ghostly warnings at key intersections to alert cyclists of particularly scary places to ride.
Points of interest:
GhostCycle demonstrates a simple, yet effective, use of web-tools to increase public awareness both online and on the streets.
GhostCycle's combination of public art, community activism, and web-based collaboration operates as an excellent model, potentially useful for communities and public awareness groups everywhere. Through a similar process of online data collection, interactive mapping, and real-world awareness campaigns, community groups could create or improve all sorts of other useful projects. Imagine an enhanced neighbourhood watch program, a city-wide 'safe-streets' guide, a local hidden history project (like yourhistoryhere.com), or an interactive map of good spots in town to get your bike stolen. Simple, innovative ideas like these could help provide very effective solutions to some issues of safety, identity, and participation that affect all our communities.
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