Building community in your area? Check out the Community Organizers Handbook. Includes everything you need to start and grow a NetSquared Local group or any other community-powered program.
NetSquared is an initiative ofTechSoup
NetSquared enables social benefit organizations to leverage the tools of the social web.
In the Choir Loft
Your name:
Bob Robertson-Boyd
Your email address:
bob.robertsonboyd@gmail.com
Your question:
I believe word-of-mouth marketing is powerful, but I think the effectiveness of online viral campaigns are limited because they seldom break out of the choir loft.
How can we sustain and extend our communication goals beyond the choir and even the congregation?
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