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how strategic should nonprofits be in using social software such as blogs/wikis/ flickr/youtube?

Your name: 
phil klein
Your email address: 
phil@penpixel.com
Your question: 

how strategic should nonprofits be in using social software such as blogs/wikis/ flickr/youtube? It's so easy to dive into using these, and their benefit is oft unpredictable or emerges in unpredictable ways. Yet in creating a successful blog or wiki, a certain amount of strategic thinking and planning is key. What are the strategic questions that nonprofits should ask before starting a blog or public wiki or launching videos online?

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