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  • Grameen Foundation USA

Grameen Foundation USA

Supporting organization:
Grameen Bank
URL:
www.gfusa.org/
Project Description:

"Welcome to Grameen Foundation USA... a dynamic, nonprofit organization that uses microfinance and innovative technology to fight global poverty and bring opportunities to the world's poorest people."

This site introduces users to microfinance and one organization working to engage in social change through small scale loan, financial service and technology. It is effectively crafted to both introduce new visitors to  the key concepts and works of the Grameeen Foundation and also allow return visitors to explore their projects in greater depth and take action by either contributing to the foundation or recieving email updates.

Te Grameen Foundation site uses feedburner (http://www.feedburner.com/fb/a/home) to enable users to subscribe to their rss feed. Syndication provides another pathway to interested users, outside of the traditional email messages. RSS can be an effective method...if you wish to capture tech savvy users. For many old fashioned email provides the safe secure and known method for recieving updates. This site, like many others, offers both options which makes sense online, given the varying degrees of technical sophistication surfers bring to a site.

The sites "get Involved" tab brings users to a page offering a numer of ways a visitor may interact with the Foundation.This includes donating, subscribing to email updates and a "Spread the Word" section which includes a link to a unique (to me) service called Word of Blog ( http://www.wordofblog.net/index.php) which lets you create a "badge" for your own web page which links users back to (in this case) the Grameen Foundation site.

 

Points of interest:

Well designed site which makes it easy for users to become involved in the mission of the Grameen Foundation. Content is organized in a manner that makes sense and navigation is intuitive. The site provides multiple paths for users to interact with the foundation, include some "old tech" such as donations by snail mail or phone.

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