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Armenian Monuments Awareness Project: Preservation through Audio Tours using Mobile Networks

Challenges Entered: 

The Audio Tour Pilot Project will create audio tours for 3-5 pilot sites, working with a local mobile phone provider VivaCell-MTS, USAID funded CAPS-Armenia, and the Ministry of Culture for Armenia and ICOMOS-Armenia. Users will access audio tours and pay a nominal fee for use of the tour. Income raised will be dedicated towards the preservation of monuments and developmental programming. Targeted users are the 511,000 foreign and 1,000,000 local Armenians who visit sites.

* * AMAP will provide all content, scripting, translations, approvals, voice production and masters for the project.

* * VivaCell-MTS will dedicate unique phone number(s) for audio tour sites, operate the audio tours, receive and track income, and disperse funds to partners.

* * Target users are visitors (est. 511,000 in 2007) and local phone users who visit audio tour sites.

* * Income from audio tours dedicated towards programming at and preservation and protection of Armenian monuments.

* * AMAP will promote audio tours with signs advertising the tours at each audio site, and in cooperation with VivaCell-MTS.

Project Details
Project Assessment
Financial support: 
Project has financial support
Sustainability Model: 
By its nature, this project is sustainable once it is up and running: it secures the commitment between all parties and sustainable income from audio tours. We project rising annual incomes as a result of this private-public initiative. A CAPS/USAID-supported Tourism Study showed 511,000 foreign visitors to Armenia in 2007, 43% of which were Diaspora visiting family and friends and 12% other foreign leisure travelers. This First Year model uses three percentages, 2.5%, 5% and 10% of the target market. First year estimates are based per minute charges for audio tours.
Expertise needed: 
Other: We are seeking ways to further the project goals, by increasing the number of monuments available to visitors and locals, and for expertise in developing local capacity and rural community involvement in creating sustainable income as a result of, and by extension, local support for the preservation of monuments.
Project goals: 
* * 3 Audio Tours in 5 languages (each with about 20 minutes of information): Armenian, English, Russian, Italian, French; total 15 recorded tours or 150 segments. * * Unique IVR menu-based tours. * * Sustainable income for programming at and preservation and protection of Armenian monuments. * * Development of special Visitor Packs with SIM card chips. * * Marketing plan in operation with VivaCell-MTS * * Local community involvement

Thus this project will

Thus this project will expand in the whole country? what about the students who are getting high school diploma or studies from homeschool .   I am willing to participate in this project as I am ged student.

Nagorno-Karabakh?

Barev dzez!

How many of these monuments are in Nagorno-Karabakh?

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