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Ask Your Lawmaker: From Your Pocket to Your Lawmaker's Ear

Challenges Entered: 
Build innovative mobile applications of the interactive Ask Your Lawmaker widget and extend functionality of the website so that:Citizens can question their lawmakers directly from their cell phones and vote for the questions they most want answered. CNC reporters in the US Capitol will be notified when users submit questions and again questions gets enough votes. With their direct accredited access CNC reporters get citizen questions answered, and upload the audio and text to the web and the original questioners’ cell phone for them to listen, read, comment on and share.

How many Americans can get their U.S. Senator on the line? Whose call does your Congressman take: yours or the deep-pocketed lobbyist’s or campaign contributor? Democracy suffers when citizens have little meaningful access to or influence over elected officials or a news media focused more on the ‘boxing match’ than issues relevant to citizens’ lives.

With Capitol News Connection's interactive Ask Your Lawmaker website (www.askyourlawmaker.org) and customizable content-rich widgets, anyone with an Internet connection or a cell phone can hold power to account on the issues that matter where they live and work. Ask Your Lawmaker gives citizens a powerful voice: It is our experience that asking questions can help shape policy and the news agenda. Bad stuff happens when no one is watching, and our elected representatives need to know citizens are watching them – closely.  Ask Your Lawmaker utilizes the interactivity, customizability and viral nature of the Web to connect citizens both to each other and to their Congressional lawmakers. It raises the level of discourse and debate and shines the light of transparency on the political process.

By adding a variety of mobile services and applications, AYL plans to extend its reach beyond the Internet so that people can participate any time, any place, and away from their desktops or laptops. Whether submitting a question via SMS, finding out who your Congress person is via GPS or a street address, mapping a question, recording audio of your question on an iPhone, listening, sharing or ‘truth-squading’ an answer, CNC's proposed suite of mobile solutions will make lawmaker's ears as accessible as the phone in your pocket.

The plan is to start simple with SMS. By allowing users to pair their cell phone number with their AYL user account they will be able to: send question to ‘All U.S. Congress’ and individual lawmakers, receive notifications when their questions have been answered, and share answers with their friends – all using text messaging.

A more advanced application will also be developed for different smart phone platforms (BlackBerry, iPhone, Android, Windows Mobile). These more feature-rich applications will replicate the existing functionality of the widget. It will allow users to toggle between questions and answers, ask and vote on questions, read and listen to answers, comment and share answers and ask follow up questions. It will also feature the same customization options offered by the widget, allowing users to configure by topic (Climate Change Qs&As, Bailout Qs&As), location (California Qs&As), individual lawmaker (Speaker Pelosi’s Qs&As) and by user ID (“My Qs&As).  Additionally, new functionality will let users figure out who their lawmaker is (GPS or street address), submit questions, share content with friends, ‘truth squad’ answers and collaborate around new questions.

Ultimately – and we recognize this a year or two down the line, but ultimately – we plan to develop more sophisticated applications that turn mobile devices into multimedia, multiplatform reporting or newsgathering devices. With such a technology, users could submit audio and video of their own questions directly to the system, as well as a lawmaker’s answer gathered by citizen ‘super users’ when lawmakers are home in their districts. Using the same technology, CNC reporters would be able to get an answer to the question using the same technology and post the answer with audio and video back to the website and the user’s phone. We understand this requires some heavy lifting (video capable cell phones, higher capacity networks, and reliable speech to text conversion) but by looking ahead of the curve and anticipating needs we hope to successfully fundraise and deliver cutting edge solutions. In addition: Capitol News Connection's mission is to ensure voters are engaged and lawmakers accountable towards an informed democracy. Since 2003, the nonprofit CNC has been providing innovative, independent and investigative coverage from Congress to 3 million public radio listeners in 200+ markets across the country. As CNC transitions to a multimedia, multiplatform news service, its priority is to involve citizens in the newsgathering process as it continues to create the same exclusive investigative coverage focused on local impacts of national decisions that have won us awards and accolades in public radio. CNC is emerging as a unique ‘hybrid’ between citizens and professional journalists, each story emerging as a ‘long-tail’ social network of its own over time. With the launch of Ask Your Lawmaker in January 2008, CNC has provided a web platform that empowers voters to be more active and effective civic participants. Increasingly user questions inform our journalism and result in news coverage of impact. By informing users about the issues, their lawmakers and decisions made in Congress – and providing a mechanism for those users to ask and socialize around questions for lawmakers – CNC is leveling the playing field by giving citizens a seat at table. Lawmakers cannot sidestep a question asked by 7,934 people, especially if a journalist makes sure they answer the question in full, and asks the oft-neglected but important follow-up question. Leveraging the power of web 2.0 and G3 with the accredited ‘shoe-leather’ access of CNC journalists, the mobile Ask Your Lawmaker will further empower citizens – as individuals and in aggregate – to set the legislative and media agendas, influence policy and hold their lawmakers accountable by asking important questions other media avoid to bring lawmakers' attention to problems, challenges and solutions.

Project Details
Project video: 
Project Assessment
Financial support: 
Project has financial support
Sustainability Model: 
Capitol News Connection is funded by a mix of station subscription revenue, foundation grants, broadcast sponsorship and donations. ‘Ask Your Lawmaker’ was created with initial support from the Sunlight Foundation, Surdna Foundation, Ethics & Excellence in Journalism Foundation, Park Foundation and the Corporation for Public Broadcasting. ‘Ask Your Lawmaker’ relies on the daily labor of our team of award-winning journalists as an ongoing and growing service. Our strategy for ensuring Ask Your Lawmaker is self-sustainable involves diversified revenue streams based upon growing traffic, membership, widget usage and social networking. Our plan is to build revenue streams around the following: online donations, sponsorship, partnerships, and subscription opportunities for individuals and organizations that allow hyper-customization, co-branding and other related services. In addition: No
Expertise needed: 
CNC has been successful marketing the widget to public radio and television websites, and has boosted traffic with on-air broadcast promos on our stations. Since January we have teamed up with the ‘cyber yenta’ Deborah Finn to market the widget to numerous interest groups, associations, foundations and social networks. We have also developed Twitter and Facebook feeds, which are increasing traffic. However we've also learned that marketing r a project of this nature takes lots of time, resources and hand holding. CNC needs assistance extending the message of Mobile AYL far and wide.
CNC has recently teamed with web developers CitiDC and Texity. CitiDC built the new 2.0 version of the widget (www.askyourlawmaker.org/widget), much improved with a ‘news carousel’ format featuring 20 questions and answers, a toggle between Qs and As, co-branding options, and enhanced customization options. Texity, which has built David Cohn’s www.spot.us, is working on improving user experience by giving the site a face lift and adding social networking and video. While we trust and enjoy working with these developers we are seeking mobile specialists that can provide innovative new solutions on nonprofit budget.
Project goals: 
Launch SMS interactivity for the Ask Your Lawmaker platform via web and mobile.Marketing round 1: Online marketing via social networking tools, e-newsletters and direct communication with AYL members and widget users.Research, explore and negotiate partnerships with cell phone providers, and develop monetization strategies and technical solutions around mobile sponsorship and donations.Develop and launch AYL application for smart phone (BlackBerry, iPhone, etc) that replicates functionality of the widget -- allowing users to ask and vote on questions, listen to lawmaker answers, comment, and share with friends. Marketing round 2: Continue ‘viral’ propagation strategy in tandem with more traditional calls, meetings, emails, e-newsletters; research and negotiate with sponsors and cell phone providers to advertise applications; use network of public radio stations and other media clients to publicize mobile service by way of cross-promotion.Research possible voice to text conversion applications and solutions.Obtain feedback from users for improvements to design, functionality and user experience, and implement changes.Research solutions for uploading video from cell phone.Develop smart phone application that can be used as a reporting tool so that citizens and reporters can ask questions and upload answers directly from the phone and in the field.Marketing round 3: Continue ‘viral’ propagation strategies, as well as traditional approaches to build membership and usage; secure sponsorships; develop and enhance new donation strategiesObtain feedback from users for improvements to design, functionality and user experience, and implement changes.
Identified Obstacles: 
In our experience to date, cutting edge developers are also very expensive developers. We are constantly looking for coders and designers who want create game-changing applications, but are willing to work within the limited budget constrains of a non-profit. As a nonprofit it is also a challenge to secure funds for marketing, fundraising, and development.Our other challenges are technological: Realizing our more ambitious goals will be dependent on significant developments in speech-to-text conversion, as well as advances in the hardware and networks to ensure our vision can be realized. We have every confidence this will happen, and we wish to have the wherewithal to keep step with the fast technological pace. The happiest obstacle of all might be an overwhelming increase in traffic and content to our site... and the potential cost challenges associated with overages on storage and bandwidth rates.

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