GoodGuide mobile makes it fast and easy to find safe, healthy, and green products, instantly delivering the information you need, when you need it most — in a store and on the go. Get instant access to over 70,000 products and ratings at your fingertips. Check a product, see top-rated products in a category, and access your personalized shopping list to quickly find safe & healthy products. You can access GoodGuide mobile via our iPhone Application or Text Messaging Application.

Simply download GoodGuide’s iPhone application through Apple’s iTunes App Store or use GoodGuide’s Text Messaging application on any phone to get product ratings sent to your phone via text message. Start shopping smarter today!

GoodGuide iPhone Application:

For the first time, GoodGuide provides iPhone users access to the world's largest and most reliable source of information on the health, environmental and social performance of everyday products and companies. That’s free, easy, mobile access to data on over 70,000 products — from shampoo to household cleaners.

With GoodGuide you can view product ratings and see what's behind the label of your favorite brands. Quickly check products or browse the top rated products in a category while you're in the store and on the go. Create personalized shopping lists and avoid lists, get instant product recommendations based on what's most important to you, and share your favorite products with friends and family.

GoodGuide’s iPhone application currently provides information about personal care, household chemical products, toys, and food, and we will continue to add many more product categories!

GoodGuide's iPhone app is:

• Comprehensive: Find health, environmental, and social performance ratings for over 70,000 food, toys, personal care, & household products — from baby shampoo to bathroom cleaner.
• Free, Quick, and Easy: Instantly check products, view ratings, and find safer, healthier products while you are in the store and on the go.
• Personalized: Create personal shopping lists that are accessible anytime, anywhere.
• Convenient: Quickly get the information you need at your fingertips before you make your purchase.

GoodGuide Text Messaging Application:

Choosing safe & healthy products is quick and easy with GoodGuide’s Text Messaging Application. Simply send a text message to 41411 following the guidelines below to begin getting the information you need, delivered where and when you need it most. To get started,

• Send a text message to 41411. Every text message must begin with the word "gguide" in the body of the message.
• Then, add whatever it is you are searching for after "gguide". Choose from the following selections:

Search for a type of product:

• For example, send "gguide shampoo" to 41411.
• View the top brands in that product category.
• To refine results, reply with "1", "2", or "3" to select a brand name.

 Search for a product by name:

• Send "gguide pantene shampoo" or "gguide burts bees toothpaste" to 41411.
• To refine results, reply with "p" to view top products, or reply with "r" followed by a specific product name to refine results.

 Search by UPC code:

• Send "gguide" followed by a 12 digit UPC code (this is all of the numbers on a barcode, including the small numbers at the start and finish).
• Please note that if we cannot return the exact UPC Code, we will return products manufactured by the company that produces the product.

Access your personalized shopping list:

• Create an Account and Become a Member online at GoodGuide.com.
  (Mobile Phone Number Required. Become a member now.)
• Add products to your shopping list.
• Access your shopping list while you’re in the store and on the go by sending “gguide lists” to 41411.

In addition:

One summer a few years ago, Dara O’Rourke was doing what he’d done dozens of times before: putting sunscreen on his five-year old daughter Minju before she went outside to play in the summer sun. The thought occurred to Dara, "I wonder what’s really in this stuff?" So, being a Professor at the University of California-Berkeley, Dara researched the sunscreen. What he found was surprising and disturbing: the sunscreen he’d been putting on Minju for years had a toxic ingredient.

At that moment, Dara realized how little we know about the products we bring into our homes every day. He knew that other parents should have the same access to product information that he and his fellow researchers had. He also wanted to solve the problem of increasingly confusing marketing claims regarding whether products were actually healthy, safe or green.

So he brought together both academic and technology experts to create a world-class team of scientists, consumer researchers, technologists and industry professionals. From Google, Amazon, eBay, PayPal, and Intuit, to MIT and the University of California, we’ve developed a "For Benefit" startup at the forefront of integrating science and technology, working to fill a huge information gap in the marketplace.

Our team is dedicated to combining the best science and technology available, with what’s most important to you. Our goal is to provide the most comprehensive, credible, and useful information in the world, on products and companies delivered whenever and wherever you need it. We’re making information available and easy to use so each of us can express our own values and concerns in the marketplace.

GoodGuide is incorporated as a "for benefit" organization. This new organizational structure enables us to access the resources and expertise of for-profit enterprises, while maintaining a deep commitment to our social and environmental mission. At GoodGuide we’re about more than just making money. We are a independent organization, dedicated to providing you with the best available information on products and companies. Our commitment to being socially, ethically, and environmentally responsible is written right into our "for benefit" charter.

GoodGuide collaborates with a wide range of non-profit organizations that work to educate the public about health, environmental, and social issues. Our early research at the University of California, was generously supported by the Wallace Global Fund, the Overbrook Foundation, the New Place Fund, and the National Collegiate Inventors Association.

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