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IJCentral: A Movement to Support Global Rule of Law

Challenges Entered: 
IJCentral, in tandem with documentary film “The Reckoning: The Battle for the International Criminal Court”, will be the core of a social network for global justice to combat the entrenched culture of impunity for crimes against humanity, implementing a multi-platform citizen engagement strategy using geolocated mobile phone SMS text messages, to build a worldwide constituency for the rule of law visualized on the IJC Map.  Success will be an active global constituency supporting the justice mandate of the ICC, to prosecute perpetrators of the worst crimes, no matter how powerful.

The International Criminal Court (ICC) is the culmination of a 50-year movement to create the first permanent court established to prosecute perpetrators (no matter how powerful) of crimes against humanity, war crimes, and genocide.  But in its first cases the ICC urgently needs cooperation from the international community to fulfill its justice mandate as it confronts an entrenched culture of impunity.  Currently 108 countries are members of this treaty-based court, but powerful nations China, Russia and the U.S. have not ratified the treaty, known as the Rome Statute.  Ultimately all of us are the international community, and our project’s goal is to greatly expand a global citizens constituency to demand that our leaders support an effective international justice system, spearheaded by the ICC, with actions to support the Court’s arrest warrants, and pursue universal ratification of the Rome Statute.  

IJCentral, in tandem with documentary film “The Reckoning: The Battle for the International Criminal Court”, will be at the core of a social network for global justice constituents, implementing a multi-platform citizen engagement strategy using geolocated mobile phone SMS text messages to generate a worldwide conversation about the rule of law and visualize the social network on the IJC Map. A joint survey conducted in Uganda (one of the ICC situation countries) by the Human Rights Center, the Payson Center for International Development, and the International Center for Transitional Justice shows that when people know more about the ICC, support for the ICC increases.

IJCentral has launched in beta stage, with Twitter adapted to the IJC Map as an initial entry platform to the global justice conversation.  We plan to expand the conversation by adding low entry barrier access such as an SMS short code and in-country mobile numbers using FrontlineSMS software with our local NGO partners around the world.  For example: after a screening of “The Reckoning” a high school class in Boston, using FrontlineSMS, could have a real time SMS Q&A with Internally Displaced Persons (IDP) camp leader Dennis Lemoyi in northern Uganda, one of the characters who appears in the film.  At this stage the site also includes resources such as the IJC Blog, aggregated IJC News, and the IJC Video gallery with ICC footage updated weekly, and links to all of our NGO partners and their Action alerts.  

A 3-year citizen engagement campaign will drive new constituents to IJCentral through screenings conducted around the world with our NGO partners and national/international television broadcasts of “The Reckoning”, and online delivery of the film and related media modules for activists and educators.  Our measures of success will be the creation of a broad global database of international justice constituents that can be reached for calls to action in support of the ICC’s justice mandate, and a vibrant international justice social network with low entry barrier SMS text messaging at its core, allowing for a truly inclusive global community that supports the rule of law in conflict resolution, and strengthens the mandate of the ICC for a world with justice, peace and security.    In addition: We (Skylight Pictures & Skylight Social Media) drove a 3-year worldwide campaign (2005-2008) to raise awareness of the perils of exchanging civil liberties for security in a "war on terror", spearheaded by the film "State of Fear: The Truth About Terrorism", based on the Peruvian Truth & Reconciliation Commission's (TRC) examination of Peru's 20-year "war on terror" with Shining Path.  The film was translated into 48 languages, broadcast on television in 157 countries, available to stream on the web (with sidebar media modules), and still used by human rights and justice activists around the world.  The related project most similar to IJCentral is EDMQuechua (Estado de Miedo Quechua, the Spanish name for State of Fear) where public screenings of the Quechua version of State of Fear (70% of the 70,000 victims of the conflict were Quechua speakers) in town plazas throughout the Peruvian Andes, bringing the work of Peru's TRC to thousands of people.  This was accompanied by a site we created using available free platforms like Google Maps, YouTube, and Flickr where comments taped on Flip Video cameras are uploaded, as well as photos & text commentary, resulting in a space for the Quechua people of Peru to have their voices heard and explore and memorialze their collective past.  At every screening the audiences have been told that the film is theirs, that they are free to copy it and have public screenings and broadcast it on local community television stations as they see fit.  A local NGO that we partnered with, COMISEDH, offered to burn copies of the DVD free of charge for anyone that brought a blank DVD to their office, and so far over 500 DVDs have been made.  This is a remarkable number, because for the impoverished population of the region, purchasing a blank DVD represents a significant financial commitment.

Project Details
Project video: 
Project Assessment
Financial support: 
Project has financial support
Sustainability Model: 
IJCentral is managed by the Skylight Social Media audience engagement unit of Skylight Pictures, and our financial model is based on licensing "The Reckoning" to the educational market, primarily higher education, in both DVD and web streaming formats. We also have and anticipate receiving grants from institutions that supported "The Reckoning", which include The Ford Foundation, Humanity United, MacArthur Foundation, Open Society Institute, Sundance Documentary Program, and the Swiss Department of Foreign Affairs. In addition: Yes
Expertise needed: 
We want to provide low entry barriers for potential international justice constituents to exchange information on IJCentral and have global conversations through mobile phone SMS text messaging, from the IDP camps of northern Uganda to high school classrooms in Boston. To achieve maximum potential we need to provide access from a variety of mobile phone avenues, such as, regular mobile numbers using FrontlineSMS, short code SMS, and existing mobile apps like Twitter, and archive all this data.  Trying to combine all of these into one site and one ongoing global conversation is exceedingly difficult and presents many challenges. To have expertise in this field would be incredibly valuable.
How to get a message out into the world? What does it take to inspire someone who knows nothing about your cause? Where does activism come from?IJCentral’s primary goal is to expand the global constituency for international justice and awareness of the ICC. We need marketing tools and expertise to stimulate people to join the movement. We believe that a cause in this information driven, multimedia society needs to penetrate the noise with savvy marketing and appeal to people’s desire to participate in an activity with a social purpose.  Generating popular support for a movement like international justice needs creative thinking and receiving any help and advice in this field would be greatly appreciated.
Project goals: 
- National PBS broadcast of "The Reckoning" to drive new constituents to IJCentral (broadcast scheduled for July 14, 2009).- Academic and community screenings of "The Reckoning" to drive new constituents to IJCentral (3-year plan - multiple screenings are already scheduled). - Implementation of FrontlineSMS software and IJCentral local mobile phone number accounts with our local NGO outreach partners, to enable 2-way global SMS group exchanges by October 2009.- Creation of an active social network database of contacts for international justice advocacy: 5,000 contacts by 12/31/09, 10,000 contacts by 12/31/10, 20,000 contacts by 12/31/11.
Identified Obstacles: 
- Internet connectivity for FrontlineSMS station in remote locations like Ituri Region, eastern Congo.- Multiple language accessibility to IJCentral social network.- Local carrier cost of SMS short code and SMS mass messaging.

Location

New York, NY
United States

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