Describe your idea in more depth.

When I have the option to create or edit my Google Adsense account why can't I have the opportunity to click on a percentage, amount, or full payment option to donate all or part of my profits to a charity or fund from a list of choices?

Right then, Right there?

So many people out there like me - not really making a living from the net – whether we be bloggers, or sellers or entrepreneurs with great ideas – we have this trickle from Google Adsense that does not make a difference in our lives but can certainly make a difference in the lives of others.

With the 'Google iShar.es' program – millions could be diverted at the clicks of a mice over time.

Rather than me sending the money to my bank, then to a charity or NGO, or withdrawing it to give to the people at the door when they come to raise money for non-profits – I should be able to do using Google iShar.es – and pick where that money should go.

And those who really do make a living from Google Adsense can also have a choice to give a percentage or set amount.

It's all about availability and ease.

That simple new iShar.es option will allow people to make that instant choice when they set up or edit their Adsense accounts. - to give to others in need. Or to others doing great things in the social or environmental areas.

Adsensible badges can also be created for those that participate – perhaps with different levels depending on percentage or amount – the identify the publishers who participate in the program to let their readers and clients know that they do give to projects that are active or promote positive social change.

What problem or issue does your idea address? (maximum 150 words)

It can address any social issue really. Pick one and add it. Or pick a selection and give me the options as an iShar.es contributor

If your idea were to become a reality, who would benefit the most and how? (maximum 150 words)

Non-profit organizations, NGO's, Charity, Think Tanks that work on social issues, Research and Development et al.

What are the initial steps required to get this idea off the ground? (maximum 150 words)

Some coding on the part of the Google team. The idea could launch clones in many other organizations and companies that pay people on the web - from Amazon to eBAY.

Describe the optimal outcome should your idea be selected and successfully implemented. How would you measure it?

The optimal outcome would be a revolution by making the choice available to share our wealth to those in need at opportune moments (when editing or creating my Google Adsense account for instance).

In the real world, the best place for someone who is raising money for charity to do so is outside a bank. In the online world, the equivalent would be the place where I organize my eCommerce. I would measure it in how it can revolutionalize the way that people donate by not only creating more funds for projects and people in need, but also by when and how they do it. In addition:

Web Developer

Web 2.0 Publisher

Member of Amnesty International

Location