One of the greatest problems which is faced during the successful implementation of the Development Schemes is lack of proper awareness about them amongst the target beneficiaries and if they need it would cost them a lot of time and money just to get the information. Our project aims to change the scenario of widespread ignorance about these Schemes by means of a centralized information system. The project aims to bridge this gap and spread awareness so that there is a wider reach of the development programmes and the poor may be able to avail all its benefits. This information dissemination to the public as per the project proposal would involve establishment of around 35 Call Centers across the country having a Toll Free number.

So the idea is to give free of cost information to them and also spread awareness at the same time. This idea would work both on the push and pull theory. The Push theory involves spreading of awareness of Existence of various Schemes via SMS (mobile advertising) to the mobile customers on a regular basis. As per the Pull theory the Call Centre executives of each State specific Call Centre would be trained to cater to the needs of the callers   by providing them any information related to the Schemes which is applicable in that area/region.

The project would involve establishing one call center operating in each State/UT enabling smooth and clear transition of information about the Centre/State/Local government run Schemes in the various sectors such as education, employment, welfare, health, and infrastructure, in their respective regional languages to the Callers. The data comprising all the schemes and their benefits will be collected and stored in one location (Centralized Server) and will be distributed to the various Call Centers (decentralized) operating in different states as and when required by a Caller.

We envisage that the project would be having the following impacts in the long term:

v         Creating knowledge is bliss scenario and hence an increased number of beneficiaries claiming the benefit of the schemes and thus a better life for them in the long term.

v         Also it would help in establishing transparency into the implementation system as ignorance about the schemes and their features is one of the greatest corruption enablers.   It can help in positive modification of the schemes as per the actual needs of the poor.