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milk path towards prosperity at their door steps through mobile enable Small Messege System and the Touch Screen Technology
Challenges Entered:
In developing sustainable Livestock, Agriculture and ICT development activities at rural level is a vital factor for economic development of our country. Although the usage of ICT related activities are known technologies and methodologies in the urban and suburban areas in Srilanka, the application of ICT for the day to day life in the rural areas are still far away when compare to the other countries in the region. At the same time women and youth play a significant role in house hold economy that makes us to recognize them as our main focus group. Hence empowerment of them, respectively women in the house holds in appropriate technology application and usage while the youth are being trained to dissemination of ICT services at the door step of house holds, development leadership with inside and outbound training and development activities to guide the participants of relevant activities acceptable to them as well as due recognition given for these operators are the most significant factors in our practicing theories. Target group; Small dairy Farmers/Private/Public sector service Providers
Issues to be addressed;
- Lack of just in time services at field level to achieve required productivity level to make the industry sustainable.
- Mistrust between end users and service providers
- Lack of private sector base extension activities
- Lack of organizational capacity for farmers to lobby for an improvement of the services and it's delivery.
Content of the Extension services would be provided through e dairy project;
Artificail insemination
Pasture Development
Animal Health
Breeding services
Clean milk production
Good Feeding Practices
Good management practices
Good milking practices
Calf rearing
Impact;
We expect to get involve 400 small milk producers in this pilot project and achieve 30% growth in prifitability of the farmers at house hold level.
With the succesfull outcome we expect to eeplicate this project in other areas as well.
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Artificial insemination
Once the cow gets to heat in 45 days intervals it is a nessacity to etiher artifical insemination or using a stud bull to be used within 12 hours period,if not he misses 45-60 days milk yeild that cause a significant loss for him.In rural areas at the moment the only access is to telephone him or see him personlay to pass the messege to the technician to carry out the AI.Hence by creating this linkage within the time limit improve the productivity of the farmer and ourintentionis using SMS to create this link controll and mange by the soft ware pasiing the mesege not only to oone technician but to all the technician and selecting the nearest person and link him with the farmer with an assured folow up and data recording by the software which could be evaluate at any stage of the process through the web installed. Furtheer a touch button screen place at the milk collection points would help the farmers who does not have mobile or CDMAs to get access to the service providers.
Great effort
it is a fact that the whole Srilankan Dairy industry depend on small milk producers having 2-10 animals as an additional income generation activity at house hold level.the great difficulty face them today is lack of just in time animal health care services ,especially serve their cows when they come to heat for breeding.this gap make farmer loss of 2-3 breding cycles causing a loss of 60 days milk yeildswoth around LKR 30,000 and if we consider the whole farmers count around 600000 affected in this way, it means a loss of huge milk yeild for the country.
Hence if this effort provide results atleast for 100000 farmers once it implement through out the country ,it will produce a growth of 20-30-% of milk yeild only as a result of this edairylanka project that provide just in time services through SMS