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milk path towards prosperity at their door steps through mobile enable Small Messege System and the Touch Screen Technology

Challenges Entered: 
Establish a mobile enabled network of small milk producers who will be provided technical assistance  in three major national languages through data/voice/sms methods via an e service to reach just in time extension services to achieve productivty enabling them to make it a feasible income generation activity for the house hold which is mostly looked after by the women of the house hold.

In developing sustainable Livestock, Agriculture and ICT development activities at rural level is a vital factor for economic development of our country. Although the usage of ICT related activities are known technologies and methodologies in the urban and suburban areas in Srilanka, the application of ICT for the day to day life in the rural areas are still far away when compare to the other countries in the region. At the same time women and youth play a significant role in house hold economy that makes us to recognize them as our main focus group. Hence empowerment of them, respectively women in the house holds in appropriate technology application and usage while the youth are being trained to dissemination of ICT services at the door step of house holds, development leadership with inside and outbound training and development activities to guide the participants of relevant activities acceptable to them as well as due recognition given for these operators are the most significant factors in our practicing theories. Target group;  Small dairy Farmers/Private/Public sector service Providers 

Issues to be addressed;

 

  • Lack of just in time services at field level to achieve required productivity level to make the industry sustainable.
  • Mistrust between end users and service providers
  • Lack of private sector base extension activities
  • Lack of organizational capacity for farmers to lobby for an improvement of the services and it’s delivery.

Content of the Extension services would be provided through e dairy project;

Artificail insemination

Pasture Development

Animal Health

Breeding services

Clean milk production

Good Feeding Practices

Good management practices

Good milking practices

Calf rearing

Impact;

We expect to get involve 400 small milk producers in this pilot project and achieve 30% growth in prifitability of the farmers at house hold level.

With the succesfull outcome we expect to eeplicate this project in other areas as well.

In addition: Being an organization located in  middle of a cluster of villages, through Our participatory process and the value chain we developed with the assistance of the ILO Enter growth [Enterprise growth for propoor], we found the needs of the women of the households are to get rid of house hold violence, poverty and access to ICT to achieve a better tomorrow for their children. We havebeen playying  a very active participatory role with the villagers for the past  3 years by  interact with them in developing the social harmony in the villages  with tangible outcomes for their needs at house hold level that payed the way to recognized our role in their lifestyle  encouraging our existence in social enterprise development.We have 8 ICT training centers at village level to create ICT awareness and facilitated distribution of 1800 CDMA phone  on a subsidy scheme to bridge the communication gaps, formed clusters of women engage in various sector activities such as craft, livestock and agro base which altogether around 137 groups consist with 5-10 women per group.Each group has a volunteer leader to manage their own affairs and 8 volunteers are engaged in implementing activities in their neighborhood as well as playing the role of facilitators.Within the period of 3 years we have achieved in establishing 16 enterprises where 420 women are involved in income generating activities. further assisted in developing value chains in Dairy, Floriculture, Coir and Packaging to enhance their efforts while bring in relevant stake holders improving the linkages in the value chain.Capacity building and awareness on Conflict Resolution, Violence, HIV /Reproductive Health has been carried out with the assistance of various institutions and agencies.

Project Details
Project video: 
Project Assessment
Financial support: 
Project has financial support
Sustainability Model: 
We expsect to raise the recurrent expenditue through the private sector service providers in this project as stake holders to market their service and products through the shopping cart we intend to create for the project. In addition: Yes
Expertise needed: 
 In expanding this pilot project and to expand the digital contents of the  e learning  we would like to create a soft ware eanbling  voice that would help in great way as community prefer voice than digital screens.
A pathway for way for rural people living where they do not get access to any mobile network aviliable in the country.Probably a institution that could provide us a gateway through satalite sevices or any other option we could make use.
Project goals: 
1. January 2009-reparing digital content.e learning contents2.January 2009 -Achieving 505 of the 1st milestone3.Feruary 2009-E learning process  for stake holders such as farmers and service providers4.March 2009-Achieving 50% of the milestone 35.March 2009-Presenting the prototype for stake holders for gap filling6 May 2009-Achieiving 100% of the milestone 17.June 2009-Acheiving 100% of the milestone 38.July 2009-Launching the operation9. July 2009-Publicity & Promotion10. September 2009-Gap filling & restrcturing the activities along wioth the changing needs.
Identified Obstacles: 
The buracracy attitude of public sector service providers as they are not satisfied with the exposure of the ability to evaluate the  quality of their services to the grass root level through this project as it provide access to each individual and institution through the web to monitor the day to day activity and rating of performence of each person involved inthe project.As it applies at grass root level ,the e learning proces and capacity building of the farmers aloocated in the pilot project may not adaquate enough and further fund need to be continue this activities atleast for another 6 manths period from July 2009.Once the piot project over the sustainability should be depend on the private sector service providers and a capable marketing hand need to be look after and assured the admininstrator expenses and maintenence of the project with remadial actions.

Locations

Kurunegala
Sri Lanka
Sri Lanka

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