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MobiChange: Using Mobile Social Networking for Enabling Social Change

Challenges Entered: 

MobiChange will be an open-source, multi-lingual mobile social networking platform, accessible by voice and SMS, designed to support local communities and enable social change.

The MobiChange project will have three parts --

1. An open source code base for a multilingual mobile social network designed on the basis of extensive ethnographic research, to be accessed almost exclusively by voice and SMS (MobiChange).

2. A Drupal-based community website to discuss how such a platform may help non-profits engage local communities and mobilize social change (www.mobichange.org).

3. A hosted ad-supported consumer version of the mobile social network, built on the MobiChange platform, designed for mass market adoption ( www.mobitalk.org).

www.mobitalk.org will be our main source of revenue.

MobiChange will work closely with grassroots non-profits working with disadvantaged local communities to build a code base and user interface that is flexible enough to be customized for development-oriented applications in the areas of education, activism, advocacy and micro-enterprise.

It will be the first social networking experience for millions of mobile phone users who have limited ease with English and use a $50 mobile phone as their only computing device. It will allow them to do some of the things we take for granted on social networks — meeting new people with common interests, benefiting from new opportunities for learning and earning, even sharing their own knowledge and skills with others.

A desired outcome will be the effective use of the Mobichange platform at a grassroots level to self-organize, coordinate and mobilize activities relevant to the community.

MobiChange will subsequently release its open source code base and train non-profits in emerging Asia and Africa to use it as a powerful development tool.

Project Details
Project Assessment
Financial support: 
No
Sustainability Model: 
Once the MobiChange code base and user interface have matured, we plan to launch MobiTalk (www.mobitalk.org), a hosted ad-supported consumer version of the mobile social network, built on the MobiChange platform, designed for mass market adoption. The advertising revenue from MobiTalk will be our main source of revenue, apart from donations and grants.
Expertise needed: 
Technical Expertise: We are looking for a fourth co-founder who has hands-on expertise in working with the Drupal SMS Framework and the Laconica microblogging platform.
Project goals: 
Phase I: Pre-development Research/ Prototyping (Fall 2008 to Fall 2009) Do secondary research on social mobile applications in emerging Asia and Africa and build a working prototype for the MobiChange mobile social networking platform. Phase II: Ethnographic/ Usability Research (Fall 2009 to Fall 2010) Do on-ground ethnographic/ usability research amongst non-profits and mobile users who aren't (regular) computer users, and customize the code base for at least 5 non-profits. Phase III: Open Sourcing/ Public Launch (Fall 2010 to Fall 2011) Open source the MobiChange codebase and launch www.mobitalk.org, the hosted, ad-supported, consumer version of the mobile social network, built on the MobiChange platform, designed for mass market adoption.
Identified Obstacles: 
We see three sets of risks for MobiChange -- (1) At the core of MobiChange is the premise that mobile phone usage in emerging Asia and Africa will continue to be driven by SMS and voice. There is a small possibility that during the development of the platform, mobile web will become ubiquitous in these countries and MobiChange won't be relevant anymore. (2) While the technology to build a SMS based social networking platform already exists, it is not a trivial design problem by any means. In spite of extensive ethnographic and usability research, we may not be able to develop a user interface that is intuitive enough for first time social networking users. Also, we aren't yet aware of any voice based mobile social network and developing one may be a serious design and technology challenge. (3) Finally, given given the limitations of SMS, users and non-profits may not find MobiChange/ MobiTalk compelling enough to use it actively.

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