Mobile phones are intimate. They are our communication devices, our business consoles, our photo albums, our entertainment centers, our pocket connections to the world. For our generation, they are integral to our lives -- we even sleep with them so they can be our alarm clock in the morning and allow us to read emails while still in bed.

What if we could use this intimate object for good? To connect youth from around the world, to let them share their life stories, and to create a funding circle that would encourage philanthropy from resourced young people to help those in the developing world? What if our mobile phones could link young social entrepreneurs in Nairobi or Rio or Mumbai with micro-financing and creative business ideas? And then tell the story of how it happened?

This is the next generation, and it’s called Mobile Movement.

We believe through our mobile devices we can create a new model of Active Philanthropy, a social movement that promotes global community service and partnerships.

Mobile Movement is an innovative network that uses storytelling and social networking to channel both microfinancing and professional advice through ubiquitous mobile technology. In phase one of the prototype, this project will link 15 groups of young Kenyan social entrepreneurs with a network of young North American professionals and students, who can give creative business advice and micro-funding via their mobile phones. The center of the network will be a website with professional-quality videos and mobile photos/videos from the groups in Nairobi that will document the relationships between the participants and their projects over time.  And as the project grows, so will the continents we can reach.

Many young people from the developing world don’t have a personal computer or a stable internet connection, so mobile phones have created an unprecedented opportunity for them to join the global community and experience the internet. We are using mobile technology as a communication bridge between the global north and previously digitally-marginalized people. The combination of propriety networks (carriers) to securely transfer funds, open the communication channel and distribute the message via the internet is the future.

This kind of international initiative with phones is unprecedented. First, supplying mobile phones to grassroots youth groups in slums around the world and asking them to broadcast their stories on the web and to interested audience members via SMS/MMS is historic. Second, to create a web/mobile social network that connects young people from all over the world with a social mandate, who can interact in real time with “business partners” in a microfinance program to seamlessly and effortlessly transfer funds has never been done before.

The use of mobile phone technology makes this project unique in the international development and philanthropic fields, and we feel it may become a model that is applicable to other UN and government development agencies and international NGOs, as they learn from the interaction we create and sustain using technology that is more affordable, accessible and intimate.

Pilot – Phase I Overview

Youth in Kenya constitute over 60% of the population and the majority are living in abject poverty. They have, in the past been on the forefront of the country’s development. However since the late 70’s they have been systematically excluded from the decision making process of the country. Facing a collision between traditional culture and modern technology -- as well as likely long life under-employment and an education system that makes it hard to attain university entrance standards – youth in Kenya face significant obstacles. And yet the young people who Mobile Movement has been working with, under the guidance of Environmental Youth Alliance and UN-HABITAT, are capable and committed young leaders in their communities. They are seeking opportunities – and have embraced the mobile phone as a tool to uplift themselves and future generations.  Theirs is not a unique story. The World Bank’s World Development Report in 2007 states that 1.3 billion young people are now living in the developing world – the largest ever youth group in history.

Mobile Movement fills a need that UN-HABITAT has identified: to connect young urban entrepreneurs with a community of professionals and microfinance donors. This project is designed to inspire young professionals in North America, and around the world, to explore how they can connect with youth from other countries, participate in community development and begin sharing their wealth of resources – and the impacts are far-reaching for all participants in the global North and South. By giving young social entrepreneurs in informal settlements the means to use mobile technology to support their own initiatives, network, and ultimately engage with young people around the world, we are bridging the gap between rich and poor through transfer of technology, transfer of micro-funding, transfer of knowledge. We are creating business partners and perhaps as siginifcantly, we are creating new storytellers.

Mobile Movement is part of an historic retelling of the traditional story of the urban poor. To quote Barack Obama we put our hands, “on the arc of history and bend it once more toward the hope of a better day."
Opportunities for expansion of Mobile Movement are seemingly endless. Revisit the number again:  1.3 billion young people are now living in the developing world.  The writer of the World Bank report followed this statistic with the following warning: “Most developing countries have a short window of opportunity to get this right before their record numbers of youth become middle-aged, and they lose their demographic dividend…with youth unemployment running at up to twice the adult rate, failure to seize this opportunity to train them more effectively for the workplace, and to be active citizens, could lead to widespread disillusionment and social tensions.”
Mobile Movement is mobile. It is a model of active philanthropy that can be expanded to any community where youth are engaged in social/economic entrepreneurship and supported by an NGO or Agency. There has never been a better time to invest in youth.

Phase I Development

The MacArthur Foundation and Microsoft Research India have generously awarded Mobile Movement enough funds to conceptualize the first phase of the Mobile Movement prototype, which is to build a functioning microfinancing website where the public can engage with 15 youth groups/entrepreneurs on the web and on their mobile devices.

Through UN HABITAT's ‘Urban Entrepreneurship Program’ 15 youth groups in Nairobi have been given mobile phones, trained on their use, and can now communicate their small business ideas, needs and successes through their phones. If the audience abroad would like to contribute microfinancing, we can facilitate this through PayPal, and give groups cash and credit on their SIM cards through Vodafone's MPESA program.

We are launching Mobile Movement in May, 2009.  If our pilot proves successful, we intend to expand the initiative to East Africa and beyond.

We are anticipating the audience will get involved in Mobile Movement in various ways, and we want the website to showcase different ways of contributing -- to tell the stories of the young professionals who get involved, to try to inspire others to engage even more deeply. We have broken down our website audience into four tiers so as to create points of entry for each of these types of participants, and to try to target a meaningful experience for each, with the idea that people may begin in one tier, give a small donation and become so excited they naturally move into a higher tier by getting their school, colleagues, friends and family involved.  The next tier is to actually engage in a business initiative with one of the youth groups.  Currently, on our test user site, a jewelry designer from NYC has answered the call to action from a collective of bone crafters and they are sharing design ideas as we speak.  And the final tier is to initiate a larger venture – from building a waste recycling centre to a school.

Phase II: East African Expansion
We anticipate by the end of 2009, we will be ready to expand our youth entrepreneur base to 3 East African cities, likely Kigali, Kampala and Addis Ababa.  Currently, we are discussing with UN-HABITAT how to work with them and their NGO partners for service delivery.  

Phase III: Replicating the model in Asia and the Americas
We will look to expand the program and continue our outreach.
In addition: Our team brings different skill-sets to the table from management to international development expertise, interactive design to program implementation.  Please see our short biographies below:

 Leba Haber Rubinoff - Producer Leba is an award-winning filmmaker and interaction designer. She received a Masters degree at NYU’s Interactive Telecommunications Program, and has produced two Webby-winning interactive films. Leba works with the Sundance Channel and is the Artist in Residence at the Black Filmmaker Foundation.  Leba also co-founded the arts organization, the Panty Raiders, who have won numerous contagious media awards for their humorous political viral campaigns.

Jessica Fraser – Producer    An experienced creative producer and strategic communications professional, Jessica Fraser has produced features and documentaries that have competed at Cannes, Berlin and Toronto international film festivals and have sold around the world.  Jessica recently established Konduit, a production company dedicated to telling meaningful stories that impact audiences’ decision making -- personally, socially, economically and environmentally.  Active in community service, she has sat on the Minerva Foundation Board and is currently working with the communications team for the Dalai Lama Centre for Peace and Education.

Karun Koernig - Senior Manager, Environmental Youth Alliance (EYA) International Division  Karun has been working for the past 15 years to improve youth engagement in environmental issues. As a Manager at the Environmental Youth Alliance (EYA), he is currently working with UN-HABITAT designing and managing the Urban Entrepreneurship Program  which benefits over 500 youth who live in slum and low-income areas of Nairobi. Over the last several years, Karun has developed a transportation and energy demand management consulting service, which has served a thousand businesses and he started one of the first small-scale Biodiesel research pilot plants in Canada in cooperation with the University of British Columbia.

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