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Mobile Point of Sale for Microentrepreneurs

Challenges Entered: 

Small and medium enterprises (SMEs) are an important engine of economic growth missing from many developing countries where limited access to financial services severely restricts their capacity to grow and prosper. Without loans, credit, savings and payments services to create, maintain and expand their businesses, small businesses and microenterprises are unlikely to create jobs or take advantage of new economic opportunities.

A critical obstacle that must be overcome to successfully connect small firms to financial services and capital is the general lack of information that small firms are able to provide financial institutions about their operations. As predominantly cash-based businesses, most small firms are unable to produce the data financial institutions need to adequately assess risk and determine suitable terms and conditions.

MPOWER Mobile plans to solve this problem with a mobile software application called YAP Accept that can turn any cell phone into a Point of Sale (POS) system capable of accepting credit and debit card payments. By linking a reloadable debit card to the entrepreneur's mobile phone, he/she is able to accept payments through the SMS interface and the money is then credited to the debit account.   For example, a residential painter equipped with YAP Accept can receive payments for his job using YAP Accept.   The money is loaded into his debit account which he can then use to purchase the supplies needed for the job. With this powerful and simple solution, micro-entrepreneurs anywhere in the world will be able to expand their customer base, reduce the cost of doing business, document their transaction history and develop a logged cash flow they can use to demonstrate their credit-worthiness.

Project Details
Project Assessment
Financial support: 
Project has financial support
Sustainability Model: 
YAP Accept is part of a profitable business model that supports sustainable cost and fee structures and promotes the financial health of entrepreneurs. Entrepreneurs pay a one-time fee to initiate service and a small fee with each transaction. Fees are transparent and competitive with similar products. Funding from the USAID challenge would support the development of an integrated financial education program to empower entrepreneurs using YAP Accept to maximize the service, understand transaction history, cash flow and credit, and build their businesses.
Expertise needed: 
Policy/Program Expertise: <p>The expansion of mobile payments into underdeveloped markets is hampered by outdated regulations for financial services and the payments industry.   These regulatory frameworks need to be updated to incorporate advanced security and consumer protections while allowing expanded competition and innovation.</p>
Project goals: 
Founded as Sapphire Mobile Systems 2006MPOWER Ventures Invests in Sapphire Mobile Systems, Rebrands as MPOWER Mobile June 2008MPOWER Mobile Rebranding &amp; Website Launch (www.mpowermobile.com) July 2008Development of Technology Platform Summer 2008Pilots in Europe and Latin America February 200910,000 Entrepreneurs December 2009
Identified Obstacles: 
Outmoded regulatory frameworks do not address emerging payment technologies and financial innovations in most regions. In many regions, unfavorable regulatory environments increase transaction costs and may introduce requirements that complicate the service and deter uptake by consumers.Traditionally cash-based entrepreneurs will require financial education to maximize the benefits of this and similar services.

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