Join us for the San Francisco Net Tuesday on September 9:
Involver: How Nonprofits Can Create Video Campaigns for Social Networks.
African producers depend on middlemen to access outside markets and, as a result, earn very little from their labor. This project will roll out country-specific social networking sites to give African producers direct access to outside markets.
Funding to create, host, market and promote the sites to target audience.
I think that if I could link up with someone with marketing expertise, this would help us in promoting the sites effectively.
Someone who has the technical expertise to create a customizable template. That way, all I would have to worry about is the costs for hosting, travel and administrative costs.
Eighty percent of Africa’s population rely on self employment activities such as agriculture, handicrafts, and cooperative movement initiatives to make a living. Most of their hard-earned money is lost to middlemen who have access to outside markets. A direct access to these outside markets would right an injustice that has gone on for too long and reward African communities with a much needed income. The African technology landscape is changing fast and there are now internet cafes in many towns. My project taps into the potential of ICTs to connect African producers with potential markets. Here is how it works: Social networking may be a new buzzword in the West but it is actually a concept embedded in the African philosophy of Ubuntu (you are because we are.) That explains why cooperative movements are such a key part of African economies.. My project proposes to establish a social networking site for every African country to offer a platform for African producers to network with potential outside buyers and to offer them a place where they can market and promote what they produce. As a university professor who was born and raised in Africa but now works in the USA, I have been greatly inspired by Muhammad Yunus, who founded the Grameen Bank. I have therefore spent part of my salary to launch and promote one social networking site as a model of what I intend to do. The site is three months old and has successfully helped many Kenyans reach beyond their geographic boundaries. You can view this humble pilot project at http://www.mykenyanspace.net
Africa is unique in that a huge percentage of its population live outside Africa. They send money back to their families to support them. A large number of companies have cropped up to service the needs of these Africans abroad. Chief among these are companies that offer money transfer services, banking, real estate, etc., targeting this niche market. The site will target these companies for advertising which will in turn help sustain it. The trick is to build a sizeable traffic attractive to advertisers. The experiences of running MyKenyanSpace have taught me how to target the individual populations of different countries by advertising in well selected media.
The first obstacle is in turning MyKenyanSpace into a high traffic site and replicating its model throughout the African continent. That will require a substantial investment and my professor’s salary can only go so far. And yet there is an acute need to help the many hard working but poor African producers achieve better results for their products. A sizeable grant or seed money would help me broaden my advertising campaign to reach more of them and make them aware of the site. I have so far advertised it in Kenyan media online but those who don’t visit such media are not taking advantage of the site. In other words, I need to spend more money for the site to achieve its true objectives. The second obstacle that I see is in form of the planned roll out plan. As the project expands to other countries, it will require more funding and take more than my individual effort and I may have to hire a small staff to oversee the project.
The project requires a grant to: (1) pay the company creating and hosting the networking sites (a scalable fee system)
(2)Finance the advertising campaign to inform potential members
(3) Finance the replication of sites throughout the continent
(4) Hire a small staff to oversee the project
(5) Travel
(1) Expand the advertising campaign to include media broadcasting in local languages
(2) Network with producer organizations on the ground to create awareness about the project
(3) Network with organizations of Africans abroad to enlist their involvement
(4) Fine-tune the template and implementation plan for eventual continent-wide roll out (country by country)
Social networking has been an African way of life for centuries. It is embedded in the Ubuntu philosophy of life that translates to, “You are because we are.” It is a way of supporting each other which, thanks to technology, can now be used to solve a critical African problem. Although 80 percent of African people make a living as small farmers or in other self-employment sectors (making handicrafts, etc) they depend on middlemen to access outside markets and therefore earn very little from their labor. My project will take advantage of the spread of ICT in Africa to roll out country-specific social networking sites that will give an opportunity to African producers to network with the outside world, showcase their products. I have personally financed a Kenyan model that can eventually be replicated throughout the continent. You can view my humble contribution at http://www.mykenyanspace.net
Comments
Good idea, Social networks
Good idea, Social networks are a tools to foster existing relations,they do more than that. I have been able to make new contacts, new relationships with www.hipipo.com a social network that provide free hipipo sms communication tools on top of the social networking service. If Internet penetration in africa increases,We shall be in better position to explore the power of online social networking. Africa is a big emerging market so social networks like the MyKenyanSpace, hipipo.com, will play a big role one day. That’s if they leave to see that day of high Internet penetration in Africa. I guess with . I will visit MyKenyanSpace and become a member to support another afican project.
support!
i am a student from tanzania but studying in the states. im just about to go college so i wanted to ask how i could participate in the movement because the i dea is realy good.
brilliant idea!
Hi, I read about your project and it surely is very promising. More power to you!!
Try to visit www.micro-capital.com. This website offers new ways to get funds/ budget that you need for fascinating project of yours for African people. What I know is that they will help you promote your project and eventually get the budget that you need without having to pay back financially. This may actually help your project.
I believe in your project,
Rio
I could help you work on
I could help you work on that. We have started a similar project in Africa through Ivoire Consultancy Group which I am the owner. We already have 4 offices on he ground. We look for investors based in Europe, America and send them in Africa to visit businesses and clients. We provide business planning, financial analysis and other services.
Please let me know how we could work together. Just so you know, I have worked for 5 years with a corporate bank in London and I know the pre-requisite in obtaining finance for Africa. The main challenge is how to provie collaterals for projects. I have just returned from the Ivory Coast with some investors visiting some projects.