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SixDegrees.org

Challenges Entered: 
SixDegrees.org taps into the small world phenomenon made popular by Kevin Bacon that we are all connected. The vision is for www.SixDegrees.org to be more than a game or a gimmick; it's social networking with a social conscience.

Sample Charity Badgewww.SixDegrees.org taps into the small world phenomenon made popular by Kevin Bacon that we are all connected. The vision is for SixDegrees.org to be more than a game or a gimmick; it will also be a force for good. It's social networking with a social conscience.

Through this web site, people can learn about and support the charities of celebrities. They can also be a celebrity for their cause by creating a charity badge and/or AIM Page to raise money for their issue. By extension – via the top badges - it will also be a platform to learn best practices in online fundraising.

WHAT WE NEED:

• Education and training for people on how to build successful charity badges and how to do outreach for their cause
• Partner to ensure badges work in all places online
• Functionality to connect / display users based on their charities, geography etc.
• Additional matching grants and/or celebrity ambassadors
• Open technical environment to encourage viral spread

Project Details
Project url: 
http://www.sixdegrees.org
Supporting organization: 
Network for Good
Project Assessment
Sustainability Model: 
Network for Good didn't incur upfront costs to launch this program because of celebrity underwriting of the project as well as partnership involvement: • We worked with AOL to create a branded version of their AIM Pages social networking platform where users can talk about their favorite causes and invite friends via email to make donations. They also did online promotion of the celebrity pages and email outreach to their AIM users. • We worked with Entertainment Weekly to secure media exposure and help with logistics of an on-site launch at Sundance. • We worked with eBay and Auction Cause to orchestrate a
Project goals: 
January 18th Launch SixDegrees.org at Sundance Spread the word about the website Encourage people to take action After 3 months 500,000 visitors to the site $555,000 in donations to charity 4,500 people fundraising for their cause and using our tips/suggestions 1,400 AIM Pages created 50 celebrities on board Strong media coverage (USA Today, CNN, Access Hollywood, US Weekly, In Touch, OK Magazine, People, Entertainment Weekly, The View, The Ellen Show, Morning Radio Tour in 20 markets, The Tonight Show) Looking ahead $1,000,000 in donations 12,000 people fundraising for their cause 100 celebrities 2-3 key partnerships
Identified Obstacles: 
Launch related obstacles included: • Getting celebrities and partners on board for a new idea in untread territory • Orchestrating approvals (especially legal) from various parties; all with their own priorities • Creating messaging that balances the celebrity involvement with the desired grassroots activity • Knowledge of cutting edge web 2.0 tools

Location

Bethesda, MD
United States
See map: Google Maps
Submitted by staciemann on April 6, 2007 - 6:43am

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