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WOW: The Wonder of 'WE'

Challenges Entered: 
Teams stuck in their thinking or limited in their impact can visit a one-of-its-kind web site.  Here team members can engage in self-guided exercises that will refresh their vision regarding how best to grow their impact together and with others.

What on earth is this miracle called a 'we'?  'We' happens when two or more people meet in real or virtual space, generously share that space, and produce synergy (so that 1+1>2).  Far too frequently the reverse arithmetic holds: 1+1<2.  People vie for attention, rush to get the conversation over with so they can do the 'real work', and miss much of the potential that the opportunity to be together invites.  A group might use "we language" (for example, "We came up with a new project idea!"), but did they first set the conditions for rich conversation where all voices are heard, where participants really surprise and inspire each other with their collective imagination, humor, know-how, shared humanity, and vision?  Likely not. 

Not only do groups who interact unusually well find immense pleasure just in being together.  Frequently they discover radically enhanced abilities to accomplish shared goals.  Think of the high-performing sports teams, dance troupes, theater companies, or think tanks.  SEED was founded four years ago to help groups aiming for significant social impact to relax their thinking and tap far more deeply and productively into their creative potency.  SEED devises workshops, toolkits, serious games, and web-based reflection tools that consistently transform groups into high-performance teams.  We have found that individuals and groups have an intherent ability (and in fact, a yearning) to enter into this type of shared creative space.  With minimal initial coaching, groups readily learn the techniques featured in the space and run with them.

SEED methods have been culled and honed from the best practice paradigms available in the fields of business, leadership development, grassroots organizing, and evaluation, as well as over 45+ years of collective experience of SEED senior partners.  SEED now aims to take our accumulated learning of what works, integrate insights and practices suggested by others, and translate this collective wisdom into a virtual meeting space called WOW (The Wonder of ‘WE’).  Here are some examples of what we have in mind: 

>>>A group can meet in WOW-space, focus on a pressing social problem, and be guided through image-expanding exercises and unusual conversational practices that draw upon the group's inherent sense of humor and collective wisdom.  They exit the site with a fresh sense of what they might next accomplish and how to go about it in a far more interesting and productive way.     

>>>A social program doing great work, but having trouble finding the language that attracts new resources and potential funders, can enter the site as a team and invent that language together.  The team might also exercise the option of inviting others to join their on-line exploration.  Scripted exercises will guide the team in the discovery of more evocative words and more visually provocative representations to best capture the impact and spirit of their work.     

>>>Representatives of organizations and initiatives can enter the site to think creatively about potential partners who could help expand their reach and impact.  They will engage in simulated dialogue and roleplays of both serious and playful varieties to explore how they and potential collaborators can most creatively and productively benefit one another.

Through the WOW site, SEED will be positioned to bring our coaching and mentoring tools to vastly larger audiences and sectors.  As word of the site spreads, our vision is that thousands of social-minded enterprises and institutions will log-on to uncover their group's potential like never before.  Many will become fiercely committed to integrating these expansive practices within their social change strategies.  As a result, the fullness of their capacity to achieve striking and measurable results will be unleashed.           

WHAT WE NEED:

Our website, www.seed-ny.org, will require significant redesign to accommodate WOW.  A web site development budget is needed to secure the services of an outstanding web based designer or design team.  We also need to free up the equivalent of a half-person year so that key SEED staff will have adequate time to work on translating existing materials to web-based formats.

Project Details
Project Assessment
Sustainability Model: 
CONSULTING BUSINESS:  SEED currently meets its operating budget each year through fees for direct services to clients.  A vibrant, self-sustaining consultancy is in place that is projected to grow significantly as the potency of our approaches become better known.  A SEED AdVenture Philanthropy Fund supports our work with social enterprises which are poised to achieve extraordinary results, but who cannot afford to pay for SEED’s direct services.  This is a performance-based philanthropy model designed for the serious social investors to track the value-added of their investment in non-profits addressing the causes about which they care deeply.   Both these avenues employ an online evaluation platform, Journey Mapping.  This tool guides groups to identify and define appropriate metrics, supporting  their organizations to dramatically improve impact.  Journey Mapping gives groups and their funders a “real time” and comprehensive assessment of performance.  The data, summarized in the form of a “score card,” allow a high level measure of the health and vibrancy of an organization.This current year, SEED will serve 10-15 organizations, partnerships, or multi-site initiatives.  In addition, SEED supports some 50 subscribers who use Journey-Mapping.  We market our toolkits and serious games as a further source of revenue as well as an avenue to spread our work to broader audiences. SEED ONLINE:  SEED would like to go to scale with some of our key technology to serve tenfold more groups next year and thousands more in the years ahead.  The Wonder of ‘WE’ represents one vehicle to accomplish this goal. WOW will be integrated with SEED’s existing web site.  Once the site has been enhanced and the kinks worked out, a modest user fee will contribute to site maintenance and expansion so that the site remains financially self-sustaining.
Project goals: 
The aim is to get WOW up and operating on our web site within 30 days of project start-up.  At that point, an introductory set of group creativity exercises will be made available for use.  Within the next 60 days, a fuller range of advanced group options will be phased-in at the site.  Beta testing will proceed over the next six months with a restricted number of users who agree to offer feedback in return for free on-line use of the tools.  A targeted marketing campaign will then be launched. 
Identified Obstacles: 
To engage productively in our proposed web-based activities, groups will be invited to (1) slow down their conversations a bit and pay attention to the spaces between words and thoughts, while (2) taking a break from linear logic.  Many individuals have a tough time negotiating quiet space or imaginative space in groups.  SEED has developed a series of prompts and exercises to help our clients overcome this challenge—to welcome both the silence and the humor.  We look forward to determining how best to translate these tools into an on-line training ground for accomplishing this same result.SEED has extensive experience in working with scripted toolkits and on-line technology to guide groups through unusual project planning and program evaluation processes.  We design these processes for self-facilitation, but make ourselves available to offer technical support and guidance as the processes unfold.  We look forward to this second challenge of developing equivalent levels of support and guidance for the on-line offerings. Finally, we anticipate a natural confusion for the casual observer first hearing about WOW.  It might sound like nothing more than a souped-up chat room/bulletin board.  SEED will need to address this perception so that it will not become a barrier.  We anticipate that word of mouth and appropriate media will help educate the general public on what WOW really is.

Location

Forest Hills, NY
United States

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